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Target Corporation Unique Selling Point

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FROM TARGET TO POINT Background Describe a real or potential disruptive innovation or change by the company or organization in your week 5 Position Paper. (If the company hasn’t created a disruptive change, you may use your imagination to identify one for it.) As stated in the position paper, Target Corporation is the second largest discount retailer in the United States, behind Walmart so it only makes sense for Target to make a presence in the members only warehouse club. Why do people love to shop at Target? Target has prices comparable to other lower priced retailers such as Wal-Mart and K-Mart. Through their advertisements, Target has been able to communicate an image that is clever, modern, and sleek (Markowski, 2011). Target also ensures …show more content…

Point will offer full service for men, women, and children’s apparel including a dressing room, staffed with an attendant, for trying on clothing as well as full service optical and pharmaceutical departments. In addition, enjoy the convenience of an oil change or change your tires, brakes, or battery. Use the valet service and enjoy a complimentary exterior car wash while you shop. Situation Analysis Describe the primary consumption barrier that dissuades the targeted consumers from purchasing the established solution (product or service offered by competitors prior to the disruptive innovation) currently sold in the market. In other words, why isn’t the established solution selling better? Currently, members only warehouse clubs offer only tire changes for their auto service as well as a partial line of clothing. With no changing rooms to try on the clothes they sell, many times items are returned to the store due to sizing issues. In addition, these warehouses are not appealing to the eyes and do not always have staff readily available to answer consumer questions. Lines during the weekend can be atrocious with minimal registers open. Lastly, parking seems to always be an issue due to the large volume of customers these warehouses have. Anytime it rains, it can become an internal struggle to shop at a warehouse store or to go to a smaller retain outlet that …show more content…

How or why will this story successfully “sell” the idea internally to align employees and stockholders? Our customers love us! They choose to shop at Target when they could go to Wal-Mart, K-Mart, or other retail stores. Why do they love us? Because our stores provide an aesthetically pleasing layout, clean and wide aisles, delivering new trends at prices our customers can afford, providing new products (as well as old) that our guests are looking for, and guest services that are not comparable to any. We pride ourselves on providing the ultimate guest experience from the time you pull into our lot to the time you leave. Target is excited to announce the next step in creating an experience for a population of our guests who love Target stores and the pricing of warehouse club membership. We are excited to introduce to

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