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Target Corporation Unique Selling Point

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FROM TARGET TO POINT Background Describe a real or potential disruptive innovation or change by the company or organization in your week 5 Position Paper. (If the company hasn’t created a disruptive change, you may use your imagination to identify one for it.) As stated in the position paper, Target Corporation is the second largest discount retailer in the United States, behind Walmart so it only makes sense for Target to make a presence in the members only warehouse club. Why do people love to shop at Target? Target has prices comparable to other lower priced retailers such as Wal-Mart and K-Mart. Through their advertisements, Target has been able to communicate an image that is clever, modern, and sleek (Markowski, 2011). Target also ensures …show more content…

Point will offer full service for men, women, and children’s apparel including a dressing room, staffed with an attendant, for trying on clothing as well as full service optical and pharmaceutical departments. In addition, enjoy the convenience of an oil change or change your tires, brakes, or battery. Use the valet service and enjoy a complimentary exterior car wash while you shop. Situation Analysis Describe the primary consumption barrier that dissuades the targeted consumers from purchasing the established solution (product or service offered by competitors prior to the disruptive innovation) currently sold in the market. In other words, why isn’t the established solution selling better? Currently, members only warehouse clubs offer only tire changes for their auto service as well as a partial line of clothing. With no changing rooms to try on the clothes they sell, many times items are returned to the store due to sizing issues. In addition, these warehouses are not appealing to the eyes and do not always have staff readily available to answer consumer questions. Lines during the weekend can be atrocious with minimal registers open. Lastly, parking seems to always be an issue due to the large volume of customers these warehouses have. Anytime it rains, it can become an internal struggle to shop at a warehouse store or to go to a smaller retain outlet that …show more content…

How or why will this story successfully “sell” the idea internally to align employees and stockholders? Our customers love us! They choose to shop at Target when they could go to Wal-Mart, K-Mart, or other retail stores. Why do they love us? Because our stores provide an aesthetically pleasing layout, clean and wide aisles, delivering new trends at prices our customers can afford, providing new products (as well as old) that our guests are looking for, and guest services that are not comparable to any. We pride ourselves on providing the ultimate guest experience from the time you pull into our lot to the time you leave. Target is excited to announce the next step in creating an experience for a population of our guests who love Target stores and the pricing of warehouse club membership. We are excited to introduce to

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Quality- Target will continue to partner with many great partners to offer unique and brand specific items that are consistent with Target Expect More. Pay Less ® brand promise. Target is recognized as a leader in innovation across the retail industry from pioneering the concept of designer partnerships. Packaging- Target will continue to be innovative in its packaging and convenience.

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Why are these changes necessary for Target to grow and succeed? Well, the answer is very simple. There has been a radical and drastic change in the demands of consumers, competitors, and the market. In addition to those changes there is many other online competitors such as Amazon, Walmart, Best Buy, JC Penney, Victoria Secret, and many others that are doing everything they need to be the best in online sales. The changes other competitors are doing is demanding Target leaders to make changes and necessary adjustments on their online sales.

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The mission statement for Target Corporation is to become better than another shopping destination in all range of activity or interest by furnishing outstanding value, endless innovation and remarkable guest experiences by frequently achieving their “Expect More, Pay Less” brand pledge. (Cite 4 – Target’s Mission Statement). Considering Target is one of the better discount retail chains in the U.S., and one of the greater retail businesses in the world, this merchant’s focal point is on the managers and laborers on carrying out this commitment of the Target brand. The Target Corporation provides an exceptional benefit because of the outstanding prices. While they are presenting daily specials, these market boosts are just for you with

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Section A: Business Overview 1) Target’s 10k report for the Fiscal Year ending January, 28th 2017. https://www.sec.gov/Archives/edgar/data/27419/000002741917000008/tgt-20170128x10k.htm 2) Target first opened its doors in 1902 in the suburbs of Minneapolis, Minnesota and has since grown to 1,828 locations across the United Sates. In addition to their physical locations, Target is now available to more than 200 countries and territories on their website, http://www.target.com/. This discount retail store provides a wide range of merchandise varying from groceries to home goods and attire in addition to many exclusive brands and collaborations. With more than 300,000 employees worldwide and 40 distribution centers in the United Sates, Target

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As stated in the text not only do Target’s store brand offer products at cheaper price but they are also offering healthier products as well. Also Target’s food brands focuses on products that customers wouldn’t mind purchasing even if it’s not name brand such as snacks, coffee and diary. Why purchase a product that tastes the same as “name brand “product that cost way more? Also 80% of all shoppers believe that Target’s store brands are equal to or better than national brands in terms of quality. Their food brands are cheaper with good quality.

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Sustainable competitive advantages: It is not very challenging to have a competitive advantage. However, to have a sustainable competitive advantage requires more attributes of the products or to the store’s marketing strategy. Target Corporation has some sustainable competitive advantages that it uses for maintaining its position as the second largest discount store in the United States. One of the Target Corporation’s sustainable competitive advantage is the retail store’s relatively low-priced electronic products as compared to that of its competitors such as the Apple Inc. In fact, Target Corp. has a net profit margin of 3.70% as compared to the Apple Inc. that has a net profit margin of 19.24% (YCharts, 2016).

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In response, Target adapted its business model to remain competitive in the changing retail environment, investing heavily in its e-commerce platform to offer faster shipping options and more flexible payment and delivery options. Additionally, Target faces criticism and protests from employee and labour rights groups over issues such as low wages, inadequate benefits and anti-union practices. The company responded by raising the minimum wage, expanding benefits and introducing new policies to improve working conditions and promote a more inclusive and diverse

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“Strong brand positioning and large market share. ”-In the United States, Target is well-known, has a substantial market share in the retail sector, and has a devoted following of consumers. Target was initially marketed as a network of middle- to high-class department stores. However, the business has made its stores more accessible

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Target differentiates itself from competitors by selling a wide range of higher quality products for a modest price, and by having a pleasant ambiance inside its physical stores. By having reasonably priced items, Target makes sure that they attract customers into the store and keeps the customers in and shopping with the warm atmosphere and clean surroundings, The first draw to consumers is that Target stocks and sells items of superior quality and recognizable brand names compared to other competitors such as Walmart or Kroger. The prices of those products are proportionate to their quality and yet are reasonable in order for as many customers as possible to have access to the products. However, even though there is a higher price, the amount paid is an exchange for items with a greater lifespan and durability.

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The company target is loved by many thanks to how convenient and accessible it is. Whether it is for groceries, clothes, or shopping for the family you can pretty much find it all, sometimes even the things you don’t even need but just gravitate towards. Their website is no exception to the temptation of wanting to buy everything in sight. Targets website is designed in a way in which is not only easy to navigate but also draws in people to continue clicking throughout their website to find what they need and more. Target not only uses strategies such as weasel words (William Lutz) but also visual hierarchy (Linda Flowers) and the rule of thirds (Peep Laja).

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Of the seven challenges mentioned in the text, the one challenge I see Target facing is managing for competition. Due to the emergence of many online companies, Target and similar companies are fighting an uphill battle to remain relevant (Zimmerman, 2012). The dilemma is getting customers to purchase merchandise while in the store as opposed to making the purchase online. Showrooming, which is where customer’s visit traditional brick-and-mortar stores to view a product, but subsequently goes on to purchase the item online via computer, smartphone or tablet (Zimmerman, 2012). Target needs to find an innovative way to maintain customer interest while they are in the store to keep them from purchasing the item at a later time from another

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256 Words | 2 Pages

The business that I began writing about in my First paper was Barnes and Nobles. I decided to write about this company because I feel like the older I get, books are making a big come back. However, what I learnt from my first paper surprised me. I found out that Barnes and Noble was actually not the big Goliath of the book industry as I had thought, and that they were even struggling due to their Nook tablet that was made to compete with Amazon’s cheaper subscription offer to an unlimited amount of books for a low monthly rate.

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Warehouse Industries in Southern California Work to Stay Ahead of Competition As a global leader in the warehouse industry, Southern California continues to discover new ways to improve the processes in which goods and materials are stored and transported across the country. Leading the way in this industry, warehouses in this region are finding efficient ways to improve the system. Independent warehouses continue to be a driving force in the Southern California economy. Warehouses in Los Angeles play a key role in managing the transportation of the nation's freight and keeping goods secure in the distribution network.

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Case Analysis Disruptive Business Models Markides (2006) explains that disruptive business models are strategies implemented in a company which enables it to outshine the competitors in an individual market. The disruptive model focuses on distorting the existing market and making the customers prefer the new business as opposed to the others (Magretta, 2012). Disruptive business models may include offering higher discounts, after sales services and premium products. Such a model is often sudden, and it takes over the entire market which sometimes leaves the other market players disoriented. During this time, such a company takes advantage by acquiring massive customer following and ultimately more profits.

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In all Trader Joe’s is one of the leading super markets in the U.S., but after careful analysis of their operations I believe there are opportunities that are currently being ignored by the company. The company doesn’t need to act on all the recommendations that I made, however it would be in their best interest to do so. Not only would the company grow at a faster pace, but it will make strides in areas that haven’t been occupied before. Despite these current pitfalls, Trader Joe’s still is a popular option in their

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