Of the seven challenges mentioned in the text, the one challenge I see Target facing is managing for competition. Due to the emergence of many online companies, Target and similar companies are fighting an uphill battle to remain relevant (Zimmerman, 2012). The dilemma is getting customers to purchase merchandise while in the store as opposed to making the purchase online. Showrooming, which is where customer’s visit traditional brick-and-mortar stores to view a product, but subsequently goes on to purchase the item online via computer, smartphone or tablet (Zimmerman, 2012). Target needs to find an innovative way to maintain customer interest while they are in the store to keep them from purchasing the item at a later time from another