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Kohl's Business Analysis

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Current Strategies:
Kohl’s Department Store plan is to operate many stores as possible after 5 years. Additionally they planning to have the “Lowest Prices of the Season” sale for the every customer. Kohl’s will still continue their coupon and discount cards to attract more customers. Kohl’s strategy is to have many sales as possible by having low prices of their products (Cadence, 2010). Macys on the other hand strategy plan is to attract customers by offering superior selections of products with reasonable value. Macys is planning to build stores in premier locations for the customer’s easy access of their products in wide range of selections. They also are providing an exciting shopping environment for their customers with the excellent …show more content…

They have the best quality of products yet leaving them a bit more expensive than other brands. Macy's has been consistently subject to high impairment charges, store closing costs and division restructuring costs with an estimated revenue increase of 5.2% in 2011 (Macys, 2010). While Sears are known for their “Ad Your Way program”, a tool that will help the customer to follow a product that displays the content and customized recommendations. With this program the customer will able to receive notification either by mail or phone if that product will be on sale. The company operates 894 broad line stores that are primarily mall-based (Sears, 2012). These stores offer a wide array of products and services. Sears' domestic sales have been consistently declining because its low-end competitors (e.g. Walmart and Target) and mid-tier competitors (e.g. J.C. Penny and Macy's) have been increasingly capturing more department store market share through wider selection and steeper discounts, thereby squeezing the company's sales and margins. (IbisWorld, 2012). JC Penney has many risks that could impact their sales and profitability. Highly competitive retail industry is one among them. Some competitors are larger than JC. Penney, have greater financial resources available to them, which helped them to have greater resources to sourcing (JC Penny, 2011). Competitors’ performance changes in pricing and promotion …show more content…

With instant comparison pricing, free home delivery and the continuing decline and willingness to simply wait in line, reatailors msut embrace technoloy to speed the delivery of information and the point of sale customer experience. Methods such as portable wireless tablet sales by associates, and RFID point of sale tied to consumers credit are being deployed and tested. While these technology infrastructure upgrades are initially costly to implemment, increased customer churn, and quicker sales completions will increase sales revenue potential especially in heavy seasonal shopping segments. (Kohl’s,

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About Kohl’s Kohl's is a retail company determined to deliver consumers with the best quality products and merchandise possible. Their corporate philosophy is that the customer is principal and that all strategies must be directed toward providing a localized product offering and shopping experience to targeted consumers through department stores and online websites. Kohl’s has been opened for more than 50 years and is one of the largest discount department store chains in the United States, having more than 1,160 department stores in 49 states (Company Research Report, n.d.). Kohl’s product mix includes household items, clothes, shoes, cosmetics, leather products, and electronics (Company Research Report, n.d.). Their overall strategy is family-focused by offering consumers quality inexpensive name brand products.

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In the day and age of shopaholics and fashion trends changing every week, looking into the history of JcPenney, a retail giant, is long overdue. JcPenney was founded by James Cash Penney. Before opening his highly successful retail store, he first worked as a sales person for the Golden Rule Mercantile Company ("J.C. Penney Company,”). After three years as a salesman, the founder of the company and his partner promoted Mr. Penney to a manager and partner of the company. Ultimately, this prompted him to opening his own branch of Golden Rule with a cash only policy which bankers in the area were sure that his plan would fail.

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In addition to selling clothing and conventional merchandise, JC Penney’s stores house several leased departments, such as, Sephora, salons, optical centers, portrait studios, and jewelry repair. JC Penney boasts that its customers can find a broad assortment of national, private, and exclusive brands to fit all shapes, sizes, occasions and budgets.

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Kohls discount store has things for you to improve homes and get ascertained that usage you will want to buy from this online store is something that will assist you when you make online discounted purchases when you do from this store. You can also avail food and beverages from this store with Kohls coupon codes which lessens costs impended as you are eager to purchase from a this store which has logical use of tokens you will need. If you are interested in buying with Kohls coupons codes it is important to through discounts and purchase with Kohls coupon codes, stuff which is needed when you purchase with price cuts that are incumbent to be used. Make assists is usage of Kohls coupon codes which lessen retail cost with purchases from this

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