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Radio Shack Strengths

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Strength RadioShack Corporation has been in the electronics market since 1921, and it has been providing high quality services to meet the customer's desire for reliable new technology. When customers need or want any type of electronic accessories, such as laptop batteries , customers know that these stuff can be found at a nearby RadioShack Corporation . Because that RadioShack has developed such a strong brand and image that customers know that they will buy high-quality and reliable products. Another attribute that enhances RadioShack's competitive power in the electronic market is their marketing strategy and advertising. It works with a large number of famous celebrities to advertise their newly coming out products which can be easily seen in any RadioShack's commercials. What is more than that, RadioShack sponsors a series of different organizations and events such as the Rock and Roll Hall of Fame and Museum. These marketing strategies and advertising tactics not only develop a positive perception of …show more content…

Many of these weaknesses may not necessarily shut the business down, but it will undeniably hurt the business in terms of fulfilling their objectives. Our focused company RadioShack has some weaknesses that must be identified and improved in order for the company to prosper and avoid being negatively affected. One of the biggest of RadioShack's weakness is the size of their stores. There are an incredibly large amount of RadioShack stores are way too small compared to some of their competitors, for example, Best Buy. These small stores will be unable to hold as much inventory as their competitors', it also decreases the amount of time that customers spend in there than in the larger ones. Customers tend to explore much longer in larger stores, and as a result of that, RadioShack may end up losing some potential

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