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Target Porter's 5 Forces

685 Words3 Pages

Target is a company with many competitors like Walmart or Publix. In order to have a competitive advantage over these companies, Target uses information systems in multiple ways. Some of them are using networking, point of sale and the use of a strong competitive strategy. Information system is helping Target to be efficient in their sector of activity but also increasing their market share and their customers’ rate. Some of these strategies can be depicted by analyzing the Porter's five forces model. First of all, the threat of a new entrance. Target is part of the grocery shopping industry, it is a sector of the activity with many companies. It means that the threat of new entrants is very low, Target doesn’t need to worry about new companies entering the market. Secondly, bargaining power of suppliers. Target has many suppliers because they are a grocery shop. Customers are used to some name brand …show more content…

Each Target have the data stock of every Target’s in the nation. They are using a LAN and Internet. Each store is connected to a cloud server through a Virtual Private network. Moreover, Target is using his own in-house point of sale system. Every store has its own server who is capable of running about 30 registers as well as the inventory, the stock control and the pharmacy database. This severs are supported by IT services provider who have technicians trained in Target’s store. It means that Target do not employ full-time IT staff. This point of sale system is very important, every time an item is sold, the point of sale updates the server and the inventory amount change. It is reducing the out of stock problem that a lot of grocery shop have. This Point of sale system is also able to schedule the replacement stock from external sources. Also, the point of sale system ensures that the data is accurately rendered in the system without any inconsistencies or

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