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Why The Failure Of Target Online Stores

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Target stores were faced with the problem that potential customers were coming in to view the products in person, but they would then go and purchase them online at a lower price. This was an issue that has affected many stores not only Target. They could not sell their products at a loss like many of the online retailers could. The physical stores had an overhead that is not present in an online store. In the current economic climate, many individuals are in search of the best deal. Target realized that they had to do something to compete with the online retailers, especially when in the past years at holiday time online sales had increased 4%, while in-store sales are in a steady decline. Target had to find a reason to make their customers

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