“Creating a new organizational culture an important change brought by the existing organizational culture is a complex process” (Muscalu, 2014, pg. 394). Marchionne was able to do this with Chrysler the moment he took over from Fong. After looking over all of the observable artifacts, espoused values, and basic assumptions of Chrysler, you can see that Marchionne was more in favor of using the espoused values way to correct Chrysler and change the organizational culture. He knew from the start that he would have to break down the company in order to build it back up. In order to see profits at Chrysler, he took the plunge and focused on his employees. Marchionne knew to change the views that employees had so that their actions would coincide