Santa’s Best Elf is a Chatbot
The holiday season is a hectic time of year. Between work, daily errands, holiday parties, and everyday obligations, finding time to shop for the perfect gift for everyone on your list seems nearly impossible.
That’s why more and more consumers are opting for the convenience of online shopping. It brings the retail world to the palm of their hand, providing the convenience of shopping when and where it works for them (with the added bonus of home delivery). No more scouring for parking spaces, waiting in long lines at the checkout, or lugging armfuls of shopping bags around a crowded mall – online shopping offers consumers a quick and convenient experience from the comfort of home.
In our cellphone-addicted world,
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The vast majority of consumers – 3 out of 4 – want to solve issues on their own, for the same reasons listed above. When they’re able to successfully self-serve and solve a problem, 69% feel really good about both themselves and the company. This type of positive takeaway is what you should aim for with every customer interaction.
Pullquote – A study conducted by Baymard Institute found that 69% of all e-commerce visitors abandon their shopping cart.
Shopping cart abandonment. It happens time and time again – a customer spends time on your website loading up their shopping cart, they head to the checkout and then – bam! – they close the page, abandoning their journey. Consumers do this for a number of reasons, but most cases can be attributed to:
Unexpected costs. Do unexpected fees appear out of nowhere once a customer reaches the checkout? Are your shipping costs higher than normal? Are customers required to pay duty? These types of costs might prompt customers to look elsewhere. Consider offering free shipping once a predetermined dollar value is met or provide discount codes on the checkout page. Also, and this might sound obvious, be sure to provide the final total before your customer actually completes their