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What Is Stuart Hall's Notes On Deconstructing The Popular?

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Marcel Danesi and Stuart Hall’s research provides critical views on popular culture, emphasizing its role as a commercialized, cultural institution and product. Stuart Hall in his essay "Notes on Deconstructing the Popular" asserts that popular culture is used to deceive and manipulate the masses, where the masses are regarded as passive receivers of the messages of the wealthy elite (Hall 231-5, 237-9). The prevalence of popular culture in shaping the public’s perceptions and beliefs can be traced to its power to portray a twisted view of reality. As Hall states, popular culture usually provides illusions that are good for the dominant group and hurt other people's worldviews (Hall 231-5). This alteration is most apparent in politics during …show more content…

Among these candidates, Trump, the former star of reality shows, used his popularity to attract voters by claiming that as a successful businessperson, he could carry out the changes. Trump’s use of Twitter created an opportunity to explore classical and modern rhetoric on a digital platform where every user is a stakeholder (Flores 11). He focused on social media platforms, including Twitter, to bypass traditional media outlets and communicate directly with his voters. However, Clinton also appealed to the youth vote by submerging her image in contemporary cultural trends. She participated in different well-known talk shows, like "The Ellen DeGeneres Show" and "Jimmy Kimmel Live!" and took part in viral social media challenges such as "Mannequin Challenge". These attempts were made to show her as “trendy” and up-to-date with popular culture. Consequently, critics argued that both candidates used their popular culture with a false motive. The usage of Twitter made Trump capable of spreading lies and fake news without being challenged, while Clinton's being on talk shows and the trending memes were seen as superficial efforts to relate to the

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For example, during the GOP debate on March 3, 2016, which quickly turned into a discussion of penis assessments and other irrelevant banter, Hillary Clinton tweeted a meme with the hashtag “#GOPdebate” of herself looking bored, thereby mocking the Republican nominees (Image 1). Clinton has often used memes or has tried to begin memes of her own in order to engage more of her audience and allow more participation with her supporters. For instance, Clinton appeared as a guest on an episode of the popular show Broad City, which airs on Comedy Central and is particularly popular with the demographic of young adults between the ages 18-34 (Ng). She made quite the entrance on the show, and provided many ‘GIFable’ or meme-worthy moments, such as winking while a light bulb went out behind her, and playing with an inflatable air dancer (Images 2 and 3). An article in the New York Times stated, “Whether or not the episode cools a single millennial’s Bern for Mr. Sanders, it is an example of pop-culture politicking in the meme era — one that’s less about humanizing the candidate than imagining her as a kind of stylized artwork, not likable so much as shareable” (Poniewozik).

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In today’s society, which is dominated by what people think of one person, or how they are perceived by the public eye, the masses tend to gravitate towards things that are considered “cool.” This can be seen in the purchase of name brands such as Nike or Supreme, simply because it carries the logo that people hope will make them feel accepted or cool. This gravitation towards popular things simply because they carry a name brand or have a large following drive society backwards, as this discourages people to make their own decisions or utilize critical thinking to push society forward. As a result of this many artists continually choose to target many citizens appeal to popular. However not all pop culture artists are simply there to appeal

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