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What Is The Growth Of Prince Sports In The Tennis Industry

920 Words4 Pages

Maddie Drown
Case #2- Ch.9
9.20.17

1. In the 21st century what trends in the environmental forces (social, economic, technological, competitive and regulatory) (a) work for and (b) work against success for Prince Sports in the tennis industry? (a): Social trends that are working for growth is that tennis is slowly becoming a more mainstream sport for people of all ages. It also provides a fun way to socialize and workout out at the same time with friends and family, and is also a healthy fitness activity. (b) Social trends that are working against growth is that it is often seen as a difficult sport to learn. Also, the participation in Tennis might decrease as other forms of recreational activity increase in popularity. (a) Economic trends that …show more content…

It has a pretty low cost for participation, compared to other sports such as golf. Also, there has been an increase in the number of private/public tennis clubs are available. (b) Economic trends that are working against growth is that the historic profitability of the industry provides a great opportunity for competitors, and the cost of tennis equipment is a concern in a recession. (a) A technological trend that is working for growth is that a couple dozen Prince Sports patents offer some security from competitors. (b) A technological trend working against growth is that the target market may not appreciate new technology. (a) A competitive trend that is working for growth is that Prince Sports is the industry leader, which means they set the technical and quality criteria. (b) Some competitive trends that are working against growth are that there is always competition that occurs from other racquet vendors. (a) A regulatory trend that is

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