What Is The Sears Situation Of Rural America

During the time of Sears, Roebuck and Co. first appearance, farmers and rural america were selling their crops for cash and buying what they needed from their local general store. The only problem was that many of these general stores had high markups on their prices of goods while the local farmers began to uproar and protest against these high prices wanting to cut out the middleman. Roebuck knew farmers and understood their need and desires. Sears was able to offer a volume based mail order catalog with a variety of products and clearly stated products. This was a major advantage over the high priced local general stores, farmers along with the greater rural community in america began to shop with and really value the catalog where it eventually become tradition in the rural communities.

Sears took what started as an 80 page mail order catalog and ramped it up to a 500 page catalog making them the largest mail order catalog in America, basicly the Amazon.com of their time period. Sears became famous for rural free delivery as well as parcial posts by the U.S postal service which enabled sears to send its merchandise to even the most isolated customers. Sears and Roebuck were able to expand their sales and by 1895 they topped $750,000, although sears was highly talented within selling, advertising and merchandising he was in the need for someone that could help organize the company to fill orders on an economical and efficient basis . Once Roebuck resigned due to health issues, sears brought in a man named julius rosenwald who became vice