The second major toy of the 90s is the Furby. Furby is a fluffy, furry electronic pet-like toy that is programmed to be capable of speaking, displaying emotions and interacting with human. It was sold in a variety of colors. Furby is a short terms for fur ball. It was available for approximately $35. Furby has its own language called “Furbish” and also can learn English (“New Toy an Interative Fur Ball,” 1998). This artificial pet was initially launched in 1998 by the US company. Its popularity was shown in the sales over 40,000,000 units over three years (“Furby,” 2015). In the first year of release, the reputation of Furby reached a peak and raised an excessive demand, led to the significantly increased in price to over $100 (“Furby,”