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Whole Foods Market Segmentation

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PROBLEM IDENTIFICATION

Whole Foods Market was created as a grocery store to serve as providing healthier options for consumers (Whole Foods Market History, 2016). Whole Foods has recently begun a target of the younger demographic, such as millennial that are increasingly becoming more concerned with the food they are putting in their bodies (Low, 2015). However, there is a large shift happening within the retail industry, including grocers concerning consumer behavior (Lewis & Dart, 2010). The problem Whole Foods is having though is the lack of adaption they are having to the changing society. Having a younger demographic with such high price and quality items is causing a disconnection with consumers and brand loyalty. The main problem Whole
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In the infamous prose “Attention Whole Foods Shoppers” Robert Paarlberg, a Harvard international affairs expert divulges on the ongoing warfare with the issue of sustainability. Paarlberg focuses on how the rise in global starvation increases in less developed nations, but it is often ignored by those in developed countries because of their fixation with the green revolution. He asserts many claims as to why Africa and Asia still have high food deprivation rates, which quite contrary to popular belief has nothing to do with overpopulation. This stems from lack of investment into agricultural infrastructure and investments. His criticism of whole foods shoppers seeks to bring awareness to the issue of world hunger and how the quest to eat organically

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The experience of eating at Whataburger, a flawless fast food restaurant that expands its range on hamburgers and many other types of sandwiches, is an experience of delight tasting and overall joy. The welcoming of entering inside the building is very courteous, the service of the employees is very respectful, and the food is very intriguing. This business is one of the top rated fast food restaurants due to their overall experience in owning a fast food joint. Whataburger was found in 1950, by two men named Harmon Dobson and Paul Burton.

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Consumers pay whatever the cost is without asking questions such as how fresh and clean it is, where it came from, is it chemical free, how it was manufactured, and many more. The food industry, like all industries, cares more about volume and price rather than quality and health. People are very ignorant about the foods they eat daily, and Berry argues that they need to become more aware. Readers should feel they can eat more responsibly and restore their consciousness of what is involved in eating after reading this

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Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

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Competition exists in most industries, and it is considerably fierce in the restaurant business. This is especially true for the focus of this paper, Panera Bread, and the specific restaurant market it operates within, “Fast Casual”. According to the balance, Fast Casual offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. As evidenced by Panera’s explosive growth since its inception, their execution has helped define the Fast-Casual concept.

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Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.

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The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).

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 Geographic segmentation calls for dividing the market into different geographical units such as regions, cities, or neighborhood. Coca-Cola has a countrywide network of product distribution but the company segments more in urban and suburban areas as compared to rural areas. 1.2. Demographic segmentation  In demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class. Demographic variables are the most popular base of Coca-Cola Company for distinguishing their customer groups.

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According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

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