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Whole Foods Vs Amazon

240 Words1 Pages
Amazon could have bought out a number of other grocery stores but the company acquired Whole Food for two main reasons. One is that Whole Foods markets are directed towards the upper class of America that are willing to spend for more money for better quality of food. The prices for Whole Foods are higher than that of regular grocery store which would mean a higher profit for Amazon. Also by acquiring Whole Foods gives Amazon a frequent customer bases due to the consumer consumption of food on a daily basis.

I believe Amazon's decision to decrease the price of the major products of Whole Foods is, all in all, a good thing for the company. This is because Amazon is trying to appeal to the middle and lower classes of America which would give
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