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Whole Foods Vs Amazon

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Amazon could have bought out a number of other grocery stores but the company acquired Whole Food for two main reasons. One is that Whole Foods markets are directed towards the upper class of America that are willing to spend for more money for better quality of food. The prices for Whole Foods are higher than that of regular grocery store which would mean a higher profit for Amazon. Also by acquiring Whole Foods gives Amazon a frequent customer bases due to the consumer consumption of food on a daily basis.

I believe Amazon's decision to decrease the price of the major products of Whole Foods is, all in all, a good thing for the company. This is because Amazon is trying to appeal to the middle and lower classes of America which would give
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This week , Jeff Bezos, CEO of Amazon, purchased high-end grocer Whole Foods Market causing a painful stock devaluation amongst other retail grocers, according to Michael Hilzick, LA Times staff writer. While Bezos paid top dollar for the company, and improved Amazons stock price; other grocery sellers watched stock values plunge as much as 9% , as was the case for Walmart. Most confusing to stock watchers is what Amazon hopes to gain with the purchase: consumer data, distribution centers, retail store fronts, or on-line grocery market share? The purchase of Whole Foods gives Amazon access to more than 400 high-end store fronts and strategically located distribution centers around the world.

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When it comes to specialty food stores, two of the most popular contenders are Trader Joe's and Whole Foods. Both have their strengths and weaknesses of course, and despite the fact that they carry much of the same merchandise, there is undoubtedly a distinct difference between the two. Trader Joe's outlets are generally located in malls, shopping districts, or in residential neighborhoods. The market chain has a decidedly small town or boutique feel to it, and it is closer to the traditional image of a neighborhood market. Trader Joe's outlets are generally located in malls, shopping districts, or in residential neighborhoods.

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Two of these reasons stem from Amazon’s acquisition of Whole Foods. Previously, the grocery market was highly fragmented and Costco had a consistently growing market share. However, investors fear that with Amazon taking over Whole Foods, Amazon may take over yet another segment in the overall market just like they have books and general goods. The market responded with a more than 10% drop in stock price following Amazon’s ‘game changing’ announcement. Image and perception are huge to today’s consumer, and if customers lost faith in Costco’s capabilities and future, this could result in continued drop in stock price.

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Whole Foods is not going to win in a price battle in the long term, which is also stated in the article Better Buy: Whole Foods Market vs. Kroger written by Brian Stoffel, “it would harm them unless they lower the bar on their product criteria… which

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