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Walmart Vs. Etsy

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The best example of a core firm to Amazon is Ebay. Ebay started off as an online retailer that allowed users to sell used items to other users. Recently Ebay has been used as a retailer for manufactured goods as well. Amazon has also started selling used goods in a way similar to how Ebay always has. Both companies have been strategizing to become more like the other and this has brought them to be the most similar online retailers. Amazon's secondary firms include companies that are similar, but with a slightly different purpose. Secondary companies to Amazon are Walmart and Etsy. Walmart is one of Amazon's biggest competitors. However, Walmart's purpose is different in the fact that most of their sales are in-store. Etsy's purpose
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