Before going in to a very convoluted analysis it is important to mention that all the firms mentioned overlap and compete amongst each other in the same markets with similar resources. Some firms have the advantage in certain market areas and other firms have the advantage in different areas. Market commonality and Resource similarity is the same across the stores. Each store competes with other in the same fashion the success is of each is attributed to the differences.
1. Market commonality. Perhaps it is important to mention the differences rather than the commonalities as the companies mentioned above have a strong and very competitive market. For example: Walmart and Target in addition to clothing and other house hold items have huge selection of food departments. Target’s prices tend to be higher than Walmart’s nonetheless, there are die hard
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Perhaps of the aura of hip culture that target provides. These two firms’ strategy is to be direct competitors in terms of every day shopping i.e. one stop shop for all family needs. Sears and the two companies mentioned compete in terms of household appliances and tools for any DIY endeavor. Sears is known for having a large verity of tools and appliances offering a larger choice to the customer more specified in areas of DIY. Moving on to clothing all the firms mentioned above have the clothing departments, but most notable of them is Nordstrom. The customer service and high end goods set this firm aside from the competition. Although Macy’s and Dillard’s have made attempts to add well known designer goods the target market and end users that shop at Nordstrom can find much more exclusive items and have a larger selection of high end goods especially apparel. Macy’s and Dillard’s concentrate on a