In 1992, after the accomplishment of the Air Jordan VI and Michael Jordan 's first NBA Championship, Tinker Hatfield proceeded with his development in the Air Jordan line with the Air Jordan VII which was inspired by West African Tribal society and in part by the Nike Huarache basketball shoe line. The AJ VII had a more brilliant, more insignificant, and more lightweight design than past Air Jordans. Unlike the previous Air Jordans where the air bubble was visible, this was not the case with the AJ VII. The translucent outsole and prominent Nike logo (aside from on the insole) were also modified differently than previous AJ. Michael Jordan wore the Olympic-inspired version of the VII as he drove the "Dream Team" to a Gold Award at the 1992 summer games in Barcelona.
In the fourth paragraph, the author of “Calling All Sneakerheads!” states, “He opened the ShoeZeum, a museum for his 2,500 sneakers, in Las Vegas, Nevada. Geller’s collection was then worth more than a million dollars.” Jordan Gelller was one of the sneakerheads that greatly increased the popularity of sneakers. Sneakers are very popular because many people have a passion for
He even argued with his own mother because of how badly Jordan wanted to go seek his own dream. Jordan even risked getting in trouble, or possibly being grounded! He wanted to say his thoughts and beliefs only. Another example, on page 24, Jordan was himself because of not wearing what anyone else wore. He just wore his sweatshirt and sweatpants.
Later in the “Be Like Mike” advertisement, Jordan is playing basketball with a bunch of kids to show that even though he has all of this fame, he will still just hang around and teach kids how to play. That ideal that Jordan has is something that each young adult wants to have. Along with playing this part of this commercial, the song, in a child’s voice, says “I wanna be like Mike.” This line, and the tone of voice shows that Jordan is the person who every young athlete wants to become. The second half of the commercial is based on how each child wants to have the same ideals as Jordan, or as Gatorade puts it, “Be Like Mike.”
Michael wasn’t a born ready basketball player that everyone thought he was because of his success in the NBA. One of Michael’s coaches once said, “Jordan, interestingly, was not a “Natural” basketball player” (Johnson). The natural born talent Jordan had was playing baseball, so in order to become successful, he had to practice and work harder than others. One journalist stated,” Jordan’s high school basketball coach, Clifton Herring, picked up the young athlete each morning at 6:00 to practice the game before school” (Johnson). In contrast to not making the basketball team for his high school, Jordan worked hard everyday to get better and use the athleticism god had given him.
In 1985, Michael Jordan teamed up with Nike and established Jordan Brand. In his article, “The Jordan Impact”, Kenneth Cortsen highlights how Jordan used his success on the court to help his marketing for his brand as well as others brands. For example, Cortsen quotes Graeme Turner who states that “one year after signing Michael Jordan for Gatorade’s “Be like Mike” promotion, Gatorade’s annual revenue had increased from $681 million to over $1 billion(Cortsen, par. 5). Through Jordan’s impact on his brand and other brands, it was evident he was making a serious impact on the realm of
He obtained the NBA rookie of the year award along with leading the USA Men’s Basketball Team to gold in 1984. Michael was getting more and more famous resulting in him with endorsements such as commercials and movies like Joe Pytka’s “Space Jam” in 1996. He even was offered his own clothing brand (Nike’s Jordan) in 1985. In 1993, Michael’s father was brutally murdered in North Carolina. This was a traumatic event for Michael which led him to retire early to join the Chicago White Sox.
In 1990’s, there was many things going on, some were good and some were bad. In sports there was many things going also. Michael Jordan had just won his first NBA title he’s been hungry for, for years. However, months later, superstar and future NBA Hall of Famer, Earvin “Magic” Johnson announces he has the HIV Virus. The world is shocked and no one really could digest the whole concept of Magic not being around anymore.
Sports have always played an important part in society, capturing the hearts and minds of millions of people all around the world. There have been countless people throughout history who have left an unforgettable impression on the athletic world. Arguably the most important figures include Jackie Robinson, Michael Jordan, Muhammad Ali, and Roger Goodell. Jackie Robinson, the first African American to play in Major League Baseball (MLB), broke through the color barrier in sports. His incredible feat with the Brooklyn Dodgers in 1947 not only transformed baseball but also fueled the civil rights movement.
Once upon a time there was a shoemaker who was the utmost the poorest person in the world, but an event happened and changed his life. He never sold that many shoes and he was very poor he did not like that he could not sell shoes one day he dought enough leather to make one pair of shoes he needed to pay his debt of about $420 because of his dank meme addiction. He decided the that he would finish his shoes tomorrow after quickscoping pepe of of his roof he then came back to finish the shoes but they were done and they were beautiful not one Michael Jordan missing nor a hit marker or dank tank
But on the flip side, Micheal Jordan was the one who created the Basketball culture and put it in the spotlight. The Air Jordan 1 Basketball shoe dropped in 1985 and it kickstarted the sneaker culture which has gotten to the point where the resale sneakers industry (which comes from apps like Goat, Stockx, and Flight Club) has gotten up to 6 billion dollars. (Statista, 2019) Besides when it comes to on-the-court Micheal Jordan still has LeBron James beaten. In Basketball, there are two sides to the game, offense, and defense, and even though they excel at both there are edges one has over the other. As for Offense Micheal Jordan is the more prolific player with his 10-scoring titles compared to LeBron’s 1, Meaning there were 10 seasons where Micheal Jordan averaged the most points in the NBA.
There are many events where sneakerheads go to buy, sell and trade their shoes. A big one called, Sneaker Con, is one of the biggest, having such rare shoes displayed, that a single pair can cost upwards to $30,000. After seeing this huge number, you can see how people can make livings off the shoes. These die hard fans of the Air Jordan brand are taking love of the sneakers to a whole ‘nother level. They will
People are going to desire that same shoe or product. Nike creates a idea in the audiences mind to go get the shoe that the celebrity is wearing. Nike draws consumer in with role models. Nike ethos is very effective towards the
Kobe Bryant, Lebron James, and Dwyane Wade are among the current crop of players who have copied Jordan’s style, and they have to thank him because of the enormous popularity that he has brought to the game. The games in the NBA are evolving, and Michael Jordan was the man who changed the game. Michael Jordan had actually learned to overcome failure several years before starting his career in the NBA. In 1978 he was cut from the basketball team at Laney High School in Wilmington, North Carolina. Instead of giving up, he worked hard to improve his game.
Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.
