ipl-logo

Why Do Biopure Launch Oxyglobin?

553 Words3 Pages
This is to propose that Biopure Corporation do launch ‘Oxyglobin’, the blood substitute for veterinary market. The launch of Oxyglobin will help in generating revenue to fund ‘Hemopure’, blood substitute for the human market. Moreover, launching Hemopure will also help in understanding the market for blood substitutes and planning the process management for the launch and sale of Hemopure. If Hemopure doesn’t clear the approval phases of the U.S government, the launch of Oxyglobin will help Biopure in recovering some part of $200million which is already invested in developing Hemopure and Oxyglobin. After analyzing the present market condition for blood substitutes and competitors’ level of progress in developing a blood substitute, Biopure
Open Document