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Costco target market segmentation
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Why Do Costco Needs To Try Enter New Markets
208 Words1 Pages
Recommended: Costco target market segmentation
Costco also needs to expand the coverage of its e-commerce websites because currently it offers online services to the United States, Canada, United Kingdom, Australia, Mexico, Taiwan, South Korea, Japan, and Spain, (Gregory, 2017).
Costco also needs to increase the variety of its goods and services to improve the attractiveness stores to a more diverse population of consumers, (NerdyRoo, 2021)
Costco should conduct continuous market research which should also consider the consumers and competitors.
Costco needs to do more online marketing and selling because by expanding its reach, by doing so this would make the barriers of entry harder to overcome and eliminate
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