ipl-logo

Critical Lens Essay On Marketo's Value

334 Words2 Pages
Every company has the same mission: to maximize their value. But in Marketo’s view, your most valuable asset isn’t your product, or your branding, or even your team—it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them into advocates. But in today’s digital world, buyers are more empowered than ever. The internet gives them instant “information gratification”— they can access detailed specs, pricing, and reviews about goods and services, 24 hours a day, with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a “whenever and wherever”
Open Document