ipl-logo

Impact Of Digital Marketing And Online Brand Alliance

1949 Words8 Pages

Impact of Digital Marketing and Online Brand Alliance A Case of Wal-Mart and Amazon
2.0 Literature review
2.1 Introduction
This chapter explains the objectives and variables of the study under the light of previous scholars to develop a clear understanding on this topic. This chapter entails the studies on current topic by past researchers and scholars. This chapter highlights the impact of digital marketing and brand alliance in the case of Wal-Mart and amazon in view of previous scholars and researchers. The relationship is observed in case of Wal-Mart and amazon brand alliance. Later in this chapter the impact is described through models, theories and earlier practices to develop the reliability of this study. This chapter has significant …show more content…

TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of …show more content…

Leading brands have focused on building partnerships and alliances to reach each and every segment which has enabled these companies to offer more variety of products, better quality convenience and content. Alliances with leading portals search engines and websites helps in generating traffic and can provide brand a competitive edge over online customers because of its availability.
2.3.5 Importance of Online Brand Alliances
Online brand alliances is relevant to the entrepreneurial firms who are unable to reach a wide variety of consumers and by utilizing this alliance they may overcome the problem of reaching economies and accessing markets. It helps the online retailing websites to get more popularity among B2B operating companies and helps in generating traffic through ppc (pay per click). While on the other hand it helps brick and mortar brands to reach the users worldwide and developing a two way relations with its customers.
2.4 Digital marketing and online Brand

Show More
Related

Interpersonal Communication In A Veterinary Office

1067 Words | 5 Pages

My goal in this paper is to discuss the impact and role the

Read More

Jason Mattes Retro Fitness

633 Words | 3 Pages

In addition, each is transferable to most destinations across the country so my goal is to effort that growth quickly and efficiently by identifying the best brand partners to help facilitate new market development in and out of our operating core that share our enthusiasm for the value proposition offered to our end

Read More

Essay On The Effect Of Temperature On Osmosis

1159 Words | 5 Pages

In reference to a study conducted by Irfan Nadiadi and Sarah Mugharbil (2007), the end results of

Read More

Analysis Of The Selective Service Act

2333 Words | 10 Pages

Alongside these methods, further analysis will be conducted on the short-term and long-term effects of these tactics. The first of the methods used

Read More

Covid 19 Pandemic Essay

1195 Words | 5 Pages

By examining both the negative and positive effects of the

Read More

Comparison Of Service Efficiency Between Male And Female Doubles At Professional Tennis Player

1060 Words | 5 Pages

Evidence from the literature was used in order to show the importance of the

Read More

Short And Long Term Effects Of War On Children In Iraq

901 Words | 4 Pages

I will examine both physical and psychological effects on both and individual scale and as a

Read More

SWOT Analysis Of Amazon

1750 Words | 7 Pages

1. Introduction 1.1 Research Problem Statement As the information technology soars, electronic commerce is developing (Michael, Technologist, & GET Corporation, 2000). Amazon.com has already taken an important position in most B2C markets worldwide based on its and websites platform.

Read More

Causes Of Homelessness In Ethiopia

1238 Words | 5 Pages

Resources were not provided directly because of inaccessibility of study area. However, reliability and validity of materials are not exactly since raw data was taken several years

Read More

The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

1667 Words | 7 Pages

Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

Read More

Pestel Analysis Of Advertising

1564 Words | 7 Pages

However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

Read More

Brand Asset Management: The Hypothetical Positioning Model

744 Words | 3 Pages

Brand positioning is “act of designing a company’s offer and image so that it occupies a distinct and valued place in the target customers’ mind” (Keller, 2008). According to Keller brand positioning elucidate what the brand is about and what distinguishes it from the competitor’s brand. The goal of positioning is to make your customers understand why they should buy and use your brand. Start developing your brand’s position by defining the target market you are pursuing, the business your company is in or the industry it competes in, and by stating the key point of difference and key benefits of your brand in the market. Scott M Davis in his book “Brand Asset Management” describes the model of “Brand Value Pyramid” and it illustrates the

Read More

Digital Marketing Literature Review

3693 Words | 15 Pages

Literature Review on “Digital marketing strategy use to influence children” Abstract: This literature review focus on digital marketing, advertising to children and use of digital device. While many new marketing technique are being developed using the internet and digital devices as communication tools, little literature will consider the implications for children in-depth. Partly because the field of digital marketing is growing so rapidly, and partly because children use of the internet is increasing so fast and at the young age, much of the academic literature struggle to keep up with new trend what literature does exist trends to be highly critical, but is not necessarily based on sound search that looks at the real world of children’s

Read More

Benefits Of Digital Advertising

1557 Words | 7 Pages

Online display advertising does not really replace traditional methods of advertising, it completes the branding circle. The Internet with its billions of users around the world has huge potentials to open new opportunities for businesses to grow and expand. Tri-media advertising – print, TV, and radio – alone cannot reach every market anymore particularly when building brands. You need to complement tri-media with online advertising to tap the Web’s enormous market. • Avoid expensive long term contracts.

Read More

Advantages Of Marketing Communication Mix

3247 Words | 13 Pages

Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy

Read More

More about Impact Of Digital Marketing And Online Brand Alliance

Related Topics

Open Document