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Benefits Of Digital Advertising

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What is digital advertizing:
Digital advertising refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards.
In this digital age, increasing sales as well as revenues are tantamount to being able to successfully use available marketing technologies. There are many ways to get your marketing message across; don’t underestimate the value of online display advertising. This type sells your product or service through visually appealing text as well as graphics, animation and video.
Strategic placement of display ads is critical. Placing them on sites that are already enjoying wide patronage of your target market …show more content…

Online display advertising does not really replace traditional methods of advertising, it completes the branding circle. The Internet with its billions of users around the world has huge potentials to open new opportunities for businesses to grow and expand. Tri-media advertising – print, TV, and radio – alone cannot reach every market anymore particularly when building brands. You need to complement tri-media with online advertising to tap the Web’s enormous market.
• Avoid expensive long term contracts. Advertising can cost you big time. That is made more costly when you are forced to sign up for long term advertising when you only need short exposures i.e. political campaigns, promotion of an event, or a coming sale. Online display advertising can be as short as it is necessary. It costs less and can also give you the opportunity to control and make changes in your campaign based on the performance of the ads.
• Entice your target by knowing their interests. If you know your target demographics, you would understand their interests and what can captivate them. Use the knowledge to design your display ads to entice and grab their attention. For instance, younger targets would normally be interested in the social media and celebrity icons while young professionals would be interested in niches like health, family, and …show more content…

It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher 's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the

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