Customers: These want top quality treatments and cures for all cancers and they want helpful people from Cancer research, so they can talk about their difficult situation. They want great customer service as it is a very difficult time for some. These have an influence on Cancer research because many customers or patients (2,750) take part in trials every month which are vital for improving cancer treatments and without the customers there may not be much improvement on the treatments.
Employees: Employees have an interest in Cancer research because they want to save people’s lives and make families happy by inspiring people around U.K. to donate money which will help control, cure and prevent cancer and it will increase the likelihood
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They also expect and want a great relationship with the research centres they supply them to. These have an influence on Cancer research because if stock delivery is late then it is going to take longer to treat them which means less patients may get treated as they do not have the correct drugs.
Owners: Owners have an interest in cancer research because they want as much money fundraised from the public to help cure cancer around the U.K. They are in control and run the business but they do not want anything back from it as it is not a profit gain organisation. Owners have an influence because they can change the amount of money they need to invest into different projects, such as the owner may invest only 5 million into brain tumours and 12 million into skin cancer as skin cancer may be causing more deaths to patients than any other
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want to be informed about the news on Cancer research because if they are donating lots of money, they would like to know what impact it is making in a positive way such as how much money they have donated and how many more people they have saved. Then if the communities know they are making a positive impact, they may donate more money to save more people’s lives. Communities have an influence because if they stop donating money then there will be less money donated for patients with cancer then there may not be an improvement in treatments and cures. The national and local communities may stop donating because they may not see how their donations are making a positive impact on patients with