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Canadian Cancer Society Marketing Strategy

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The product in this marketing plan is the service provided by Canadian Cancer Society which is information dissemination and a call to action to all teenage smokers and those who are vulnerable to developing smoking as a habit. The awareness and call to action is the product or service that Canadian Cancer Society is promoting through this immersive media marketing campaign.
12.2 Price
There is no financial cost associated with this service that Canadian Cancer Society is providing but the target market will have to utilize resources like time and the effort to create the ads, and to share them with friends and family. They will however have to spend money and give time to come to the ‘Hangout at Victoria’ and the ‘Be Kissable Again’ event. …show more content…

Budget and Financial Summary
14.1 Financial Statements Analysis
Observations: (Financial Statements, 2015)
The Financial statements of 2013-2014 and 2014-2015 have been analysed for the purpose of analysing Canadian Cancer Society’s Cash Flows.
● The revenue is recognised on Cash basis but pledged amounts are not accrued.
● Cash and cash equivalents are not accounted for this report as they are short term deposits that are highly liquid (maturities less than 3 months).
● Canadian Cancer Society also invests in advocacy i.e. to directly influence policy makers.
● From the financial statements, it is identified that the accounting policies of the organization account ‘unrestricted funds’ for their research, programs. These funds are appropriated from this account to fund activities and campaigns that are approved by the Board.

Particulars (CAD in 000s) 2015 2014
Fundraising revenue 110,616 …show more content…

Many secondary schools are members of this association and they also liaise with school districts, the Ministry of Education, the BC School Trustees Association (BCSTA), BC School Superintendents Association (BCSSA), BC Principals & Vice-Principals Association (BCP/VPA) and BC Confederation of Parent Advisory Councils (BCCPAC). The sponsor is a strategic fit in terms of the target market of this association as they have more than 94,000 students that participate in provincial level champions and they encourage extra-curricular athletic programs (BC School Sports,

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