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Why Do Dc Have A Strong Market Recognition

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With DC having a really strong relationship with their customer could allow them to reach out more into female customers. This could allow them to have a larger target markets for their company and be able to start many new comic book series. Another pro for this strategy is that they would produce more revenue to accomplish even more of their goals in the future by increasing their capitol. But with up side always comes down side. Even though they have a strong relationship with their customers, trying to reach out to more girls could spread themselves to thin and in actuality hurt them more then it helps. Launching whole new comic series takes a lot of money and it could take a pretty big hit in their capitol that they might not be able to do. …show more content…

With that being said this could allow them to start branching more into the video game side of things. The video game industry is huge and many comic book people also play video games. This would allow them to reach their customer base that they already have and then add many other customers. Another reason this could be a good idea is that the video games are becoming more virtual then ever before, which allows huge fans to live out the comics as best as possible. Like with the above strategy this takes lots of money to launch a video games that in turn could not sell as much as they thought it would. Comic books have always been a tangible product that you read and turning more into the video side could get a lot of people upset and then you lose some of those close relationships in your customer

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