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Assess The Impact Of Video Game Reviewers On Youtube

704 Words3 Pages

Many corporations, like Warner Bros., put their partnered video game reviewers on YouTube in a tough position, creating an environment unsuitable for honest statements and opinions. They typically form an agreement with the reviewers and may even pay them to keep them from telling the truth about the quality of their games. This puts many video game reviewers with YouTube channels at risk of losing a significant amount of their earnings, especially if they reveal something that is damaging. This puts the reviewers in an unfair position, inhibits consumers’ knowledge of the video games, and it puts the corporations’ reputation at risk. Video game reviewers are faced with representing games favorably without giving honest thoughts to maintain …show more content…

Reviewers often give misleading information in order to keep their YouTube channel going. When a game receives a nearly perfect score, consumers expect it to be running smoothly and bug free. This sends out a message that the reviewers are falsely advertising games, when in reality the corporation is also to blame. An example was in 2014, when PewDiePie – the YouTuber with the most subscribers – was offered money by Warner Bros. to positively review their new game, Middle Earth: Shadow of Mordor. This exchange of money is illegal. With a channel as big as PewDiePie’s, it affected millions of people who watched his video. He was lucky considering that the game was well received. However, it could just has easily have been the opposite. Even though he was lucky, PewDiePie received major backlash because of this event. Warner Bros., a well-respected corporation with a reputation to uphold, escaped unscathed with only a warning. Video game reviewers on YouTube are an easy target for consumer backlash given their easy access. Warner Bros. on the other hand, is not easily accessible due to it being a large corporation. Large companies have the ability to take chances due to their size and their legal council on staff to ensure their products are positively reviewed. Additionally, by taking chances that may result in short term gain corporations put their customer loyalty at risk over the long

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