ipl-logo

Mkt 421 Week 1 Video Game Marketing Plan

1207 Words5 Pages

The video game industry is currently a growing multimillion dollar business. Getting into this business is a risky move since many game developers flop. There are many great games and developers with their presence in the market that for a new company to become part of it would have to put in a lot of work and effort to get themselves known. Currently, there are 2,858 video game companies throughout the United States, of those 2,858 there are 2,322 development companies and 526 publishing companies. It is estimated that the video game industry brings in an added 11.7 billion dollars a year to the GDP (Anderton). Along with the primary game publishers and developers, there are thousands of independent game studios putting their games out on the market. Many of these indie developers can consist of 40 to 2 people working on a game. Ever since I could remember I grew up playing video games and have always been interested in creating them. To this day I continue playing …show more content…

Also, as for the target audience, I would want to focus on would be the gaming community. More specifically the gamers who enjoy playing adventure and shooter games such as the Uncharted series. As a starter business, it would be a tough and long road in getting involved with the game industry. To start any company, you need to have a product. The product I would be selling is video games and entertainment. Therefore starting a game company would take time to start up. There are many resources available for people to create video games. There are engines available for free, which would be good to start since I will not need to spend much money on software, as for hardware that is a different story. To run many of these programs, you need a good set up, a good computer with an excellent ram and graphics card which could result in total cost over 1,000 dollars. Although there are some startup expenses, in the long run, it would be worth

Show More
Related
806 Words | 4 Pages

The way that the website and the gaming console app as well as the mobile device app look and work are extremely important to GameGo’s success. However, virtual content also includes the video games themselves. GameGo has to be able to develop the platforms in a way that offers the highest quality and functionality when it comes to the video games as well. This leads into another key resource, which is the employees who are developing the platforms. GameGo must find knowledgeable and creative minds that have a passion for video games to develop platforms that will be exactly what our customers are looking for.

Read More
1156 Words | 5 Pages

I play video games every day, such as call of duty and madden. One day, I hope to have a career that involves designing video games. I go to Comic Con every year to buy comic books and read them in my spare time. Typically, I watch fifteen minutes to an hour of video game-related youtube videos every day.

Read More
1862 Words | 8 Pages

Two companies to look into to find the answer would be FableVision and Irrational Games. FableVision is a video game company directly focused on children. Founded by children’s book author and illustrator, Peter Reynolds, this company has had major success over its 20 year span, partnering with other companies such as Nick Jr., Smithsonian, and National Geographic Society. It is one of the few local companies whose main concern is producing educational video games for young students. For the majority, FableVision creates iOS and Android games for the kid level style, and at times, it does also produce games for the console platform.

Read More
609 Words | 3 Pages

Cesar Rodriguez Senior Project Mr. Hansen Senior English 16 May 2016 Becoming A Game Creator Game programmers help write and code the software for video games,which tells the computer or system what to do for the game to be played. In your job, you'll typically be part of a collaborative creative team that also includes game designers and artists. As a gaming programmer, you might design core game features, oversee game testing and conduct design reviews. You could also work in production, artistic concept and game play.

Read More
1094 Words | 5 Pages

Known for their popular video game series, the Elder Scrolls and Fallout, Bethesda Games Studios (often shortened to ‘Bethesda') is an American video game development and production company that was established in 2002 (Wikimedia Foundation, Inc.). This paper employs a ‘political economy' method to investigate, analyze, and explore the ownership structures that are characteristic to this media company. To draw upon the work of Timothy Havens and Amanda D. Lotz "media do not fulfill essential human needs," however, "many people nevertheless see media as central to their lives" (Havens and Lotz). Because media play an important role in contemporary society, it is imperative that the "instances, mechanisms, and occurrences" that underline the

Read More
1739 Words | 7 Pages

Social media allows new alternatives for indie game designers to gain exposure and fund projects. Social media has significant beneficial impact on the gaming industry and community, giving broader access beyond what was previously available. Social Media and Gaming Web-based browser games initiated the first cross between social media and the gaming industry. Browser games developed as a way to keep users logged in, and gained in popularity

Read More
1942 Words | 8 Pages

Activision Blizzard could benefit by creating a single player game that will attract consumers of this market to maximize their users and overall sell more

Read More
336 Words | 2 Pages

Firstly, video games require a high level of skill and dedication. Just like traditional sports, becoming a professional gamer requires years of training and practice. Players must master the mechanics of the game, develop strategies, and hone their reflexes to be able to compete at the highest

Read More
578 Words | 3 Pages

If people come along looking for a free game to play, then play one spectacular fan project, they may be impressed by what the game has to offer. That impression might cause the people to buy and enjoy official games from the franchise.

Read More
339 Words | 2 Pages

Video games have been around for over 50 years and are still going strong today. Games have changed in many ways since the time they started. They went from space war and basic pong to call of duty and the elder scrolls. With the massive amounts of games out there we need to classify them into groups. We will be discussing Platformers,role playing games, and shooters.

Read More
1520 Words | 7 Pages

The company’s choices for products, promotion, price, and place all reflect its mission statement as well as its aims, target audience, and objectives. Their strategy and ways for expanding intellectual property in different sectors are ethical and seem effective, due to increasing in recognition of Ubisoft as game company that entertains and enriches the life of its gamers. This success should assist the company within the game development, cinema and television market and ensure that the business mix is sustainable in the future and will provide educational

Read More
997 Words | 4 Pages

The games bring in dirty money. " Today 97% of teens in the U.S. play video games, and sales of games are growing. The domestic video game industry brings in nearly $12 billion a year. This popular form of media has both positive and negative effects on children. " they makers must know that there not all positive effects on kids after all there is more than enough research.

Read More
1144 Words | 5 Pages

Video games have changed a lot over the past decades. During last 20 years the game industry continues to grow at a rapid pace. In DigiCapital's latest forecast report, the firm says the global video games market, which includes hardware, software, peripherals and components across the entire world, could reach as high as $170 billion in 2018. In many respects, VG has surpassed movies regarding gross income and popularity. The World of Warcraft franchise (1994 -present) has reportedly earned more than $10 billion for its developer, Blizzard Entertainment (Ervin, 2017).

Read More
1366 Words | 6 Pages

Millions and millions of dollars are going towards video games. With such huge numbers, the abashment of video games will be almost impossible. Action and shooter are the two most purchased games in 2014 (“Genre Breakdown”). Although that may sound like video games are being sold by selling them to children, but APA’s Council of Representative, adopted a new and improved parental control system (Casey “Do”). This controls the amount of violence a game has within each aging range.

Read More
956 Words | 4 Pages

Khaled Walid Mr. Hamza Saleh English 5 April 2016 effects of Videogames on people Playing video games is as an exciting aspect in life the and has experienced much expansion in recent years. Kids love games that are not the easiest to “beat,” they love challenging and difficult games that take time to learn, explore, and master. Many of their favourite games require 100% focusing, learning from their mistakes, overcoming frustration, and teaming up with each other or getting advice from their friends. There has been a rise in the percentage of children who play video games in many parts of the world. In the United States, hours of playing videogames have increased from 3 hours every week in the 1980’s, to about 14 hours per week in recent

Read More

More about Mkt 421 Week 1 Video Game Marketing Plan

Related Topics

Open Document