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Mkt 421 Week 1 Video Game Marketing Plan

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The video game industry is currently a growing multimillion dollar business. Getting into this business is a risky move since many game developers flop. There are many great games and developers with their presence in the market that for a new company to become part of it would have to put in a lot of work and effort to get themselves known. Currently, there are 2,858 video game companies throughout the United States, of those 2,858 there are 2,322 development companies and 526 publishing companies. It is estimated that the video game industry brings in an added 11.7 billion dollars a year to the GDP (Anderton). Along with the primary game publishers and developers, there are thousands of independent game studios putting their games out on the market. Many of these indie developers can consist of 40 to 2 people working on a game. Ever since I could remember I grew up playing video games and have always been interested in creating them. To this day I continue playing …show more content…

Also, as for the target audience, I would want to focus on would be the gaming community. More specifically the gamers who enjoy playing adventure and shooter games such as the Uncharted series. As a starter business, it would be a tough and long road in getting involved with the game industry. To start any company, you need to have a product. The product I would be selling is video games and entertainment. Therefore starting a game company would take time to start up. There are many resources available for people to create video games. There are engines available for free, which would be good to start since I will not need to spend much money on software, as for hardware that is a different story. To run many of these programs, you need a good set up, a good computer with an excellent ram and graphics card which could result in total cost over 1,000 dollars. Although there are some startup expenses, in the long run, it would be worth

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