To help determine where GameGo stands in the gaming industry market a competitor’s analysis grid was created. The scale above ranges from one to five; one being the least convenient and five being the most convenient. Two factors that were used to help determine where GameGo and its competitors stand were price and functionality. Price and functionality were used due to the fact that they play a big role when customers are deciding to subscribe or purchase a product. As you can see from figure 1 above, GameGo is in a much better standing than their direct competitors which are Gamefly and Stream. GameGo scored a four in price because they offer a three-tier pricing strategy and a four in functionality because they have the quality to suite and serve the online game streaming well. Gamefly scored a three in price because they charge $22.95 per month for two games and $15.95 per month for one game whereas GameGo offers 10 games for $40 which is $4 …show more content…
The way that the website and the gaming console app as well as the mobile device app look and work are extremely important to GameGo’s success. However, virtual content also includes the video games themselves. GameGo has to be able to develop the platforms in a way that offers the highest quality and functionality when it comes to the video games as well. This leads into another key resource, which is the employees who are developing the platforms. GameGo must find knowledgeable and creative minds that have a passion for video games to develop platforms that will be exactly what our customers are looking for. GameGo can look for these minds through the ways described previously in the tech support section, but another way to find the ultimate developers would be to host a hackathon. Participants will attempt to create the perfect GameGo platforms, and the founding GameGo team will select the winners. The winners will then be hired onto the GameGo