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Unit 3 Gamego Essay

806 Words4 Pages

To help determine where GameGo stands in the gaming industry market a competitor’s analysis grid was created. The scale above ranges from one to five; one being the least convenient and five being the most convenient. Two factors that were used to help determine where GameGo and its competitors stand were price and functionality. Price and functionality were used due to the fact that they play a big role when customers are deciding to subscribe or purchase a product. As you can see from figure 1 above, GameGo is in a much better standing than their direct competitors which are Gamefly and Stream. GameGo scored a four in price because they offer a three-tier pricing strategy and a four in functionality because they have the quality to suite and serve the online game streaming well. Gamefly scored a three in price because they charge $22.95 per month for two games and $15.95 per month for one game whereas GameGo offers 10 games for $40 which is $4 …show more content…

The way that the website and the gaming console app as well as the mobile device app look and work are extremely important to GameGo’s success. However, virtual content also includes the video games themselves. GameGo has to be able to develop the platforms in a way that offers the highest quality and functionality when it comes to the video games as well. This leads into another key resource, which is the employees who are developing the platforms. GameGo must find knowledgeable and creative minds that have a passion for video games to develop platforms that will be exactly what our customers are looking for. GameGo can look for these minds through the ways described previously in the tech support section, but another way to find the ultimate developers would be to host a hackathon. Participants will attempt to create the perfect GameGo platforms, and the founding GameGo team will select the winners. The winners will then be hired onto the GameGo

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CanGo will have the chance to grow and keep growing more and more in future if they make themselves ready financially, train management, and staff to sell online. They should be able to have enough funds and tools for marketing, in order to market new online gaming in the right way. Having financial stability to grow the business is not enough, without having the strategic plans in place. The financial analysis of CanGo’s compared with the competitor like Amazon is very weak when it comes to revenue and sales value, but it has a lot of advantages for CanGo. For example, CanGo can become a partner with Amazon for online ordering throw Amazon website for basic commissions will be paid by CanGo, which is will help CanGo to increase their revenue within a year by at least 20% - 25%, also, will assess

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Strengths Locally owned CanGo has the advantage of being a locally owned company. By being locally owned they are able to hold more personal promotions such as the block party mentioned in “CanGo to Unveil Online Gaming Venture” in August of 2010. Some customers may seek to buy from locally owned companies. CanGo vs. Addicting Games AddictingGames.com is a purely online gaming company is the largest online gaming site in the U.S. According to Gartner, Inc., an information and technology research and advisory company, the entire video game market is set to reach $111,000 billion by 2015 and PC Gaming makes up $21,601 billion of that (Gartner, 2013).

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The video game industry is currently a growing multimillion dollar business. Getting into this business is a risky move since many game developers flop. There are many great games and developers with their presence in the market that for a new company to become part of it would have to put in a lot of work and effort to get themselves known. Currently, there are 2,858 video game companies throughout the United States, of those 2,858 there are 2,322 development companies and 526 publishing companies. It is estimated that the video game industry brings in an added 11.7 billion dollars a year to the GDP (Anderton).

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With the acquisition of Webjouter, CanGo has insight to the online gaming industry. Webjouster specializes in online gaming and has established itself in the industry. With the success of its IPO, CanGo was able to raise money to put itself in good financial standing to move forward into the online gaming industry. The purchase of a new Automated Storage and Retieval System will enable CanGo to fulfill customer orders quickly and eliminate any delays during the busy holiday

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currently operates or wishes to enter. By looking at market research of CanGo's competitor's current business models, their pasts, and their future market strategies, CanGo can clearly define the areas where they have a competitive advantage or what they need to do to gain such. For CanGo, that marketplace is global online gaming and music distribution. CanGo has many competitors in this marketplace, and the largest competitors pose the greatest threat to the company's success. CanGo has many competitors and emerging competitors in the online gaming and music marketplace.

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