Executive Summary In 2006 Elizabeth Bennett, CEO of CanGo has used her talents to build and pursue a groundbreaking online gaming business and turn it into a worthwhile and successful creation of e-commerce online gaming industry. Over the years CanGo establishes itself as a nation online victory corporation. The JAMES Group has noticed the organization's lack of key potential areas of business matters.
EXECUTIVE SUMMARY CanGo was established by Elizabeth. It started as a tiny backwater company that grew into a large success story from the Hudson Valley. In the coming years CanGo will give its customers the opportunity to purchase games, books, music and movies through an online environment. CanGo is planning to move toward a developing market with online gaming, which has become an option for entertainment for the entire family. Due to such an urgent demand, CanGo has asked Pinnacle Consulting Firm to oversee this process of the recommended changes.
Strengths Locally owned CanGo has the advantage of being a locally owned company. By being locally owned they are able to hold more personal promotions such as the block party mentioned in “CanGo to Unveil Online Gaming Venture” in August of 2010. Some customers may seek to buy from locally owned companies. CanGo vs. Addicting Games AddictingGames.com is a purely online gaming company is the largest online gaming site in the U.S. According to Gartner, Inc., an information and technology research and advisory company, the entire video game market is set to reach $111,000 billion by 2015 and PC Gaming makes up $21,601 billion of that (Gartner, 2013).
Business Strategy Cornering saturated market Our first business strategy is for huge companies to gain a good position in current market. We are targeting to be in fortune 500 companies that buy or merge other companies in the same domain. With this mission we will be dominate the market Product Quality Differentiation Making yourself unique from your competitor is the key requirement of our business success.
With the acquisition of Webjouter, CanGo has insight to the online gaming industry. Webjouster specializes in online gaming and has established itself in the industry. With the success of its IPO, CanGo was able to raise money to put itself in good financial standing to move forward into the online gaming industry. The purchase of a new Automated Storage and Retieval System will enable CanGo to fulfill customer orders quickly and eliminate any delays during the busy holiday
In order to succeed CanGo needs to understand and know the online gaming market. KLM Consultants Inc. has conducted a thorough research of their (CanGo) market. This will allow CanGo to view the important aspects with regards to the market. Included will be the demographics, gender, target market, and overview of the online gaming market.
CanGo is faced with two issues, namely how to generate a record 500% increase in sales and how to enter the online gaming sector as soon as possible. The two tasks are demanding, and if the company does not plan well, there is a chance that either or both projects will fail. Records indicate that CanGo has achieved success before even without using a clear plan or strategic management approaches; however, this aspect does not warrant approaching the two projects without a plan. As much as the firm has a history of achieving success without a formal plan, the two projects require the firm to adopt an effective plan if they are to succeed on this project.
SWOT remains the universal language of an organization that stimulates influences over the business’s greatest strengths, weaknesses, opportunities, and threats (UMUC, 2017). For that reason, a company should also evaluate internal influences (e.g., the strengths and weaknesses) that affect the business as well (UMUC, 2017). In addition, a company should evaluate external influences (e.g., opportunities, threats) when assessing SWOT (UMUC, 2009). Additionally, when assessing SWOT of the organization, it becomes imperative to assess internal as well as external factors that reflect positively and negatively on the business environment.
Out of 401 Games 14 competitors, themselves and one other company are the only ones who do not have online sales. Customers have started to prefer being able to shop at the tips of their fingertips. Another large threat happening is electronic devices. People don’t necessarily have to play board games anymore, they now have the option to get on their phone and purchase apps to play on their phones. Also, because of the gaming industry booming, there are additional companies entering the
PERSONAL ASSIGMENT ELIANA GUERRERO HUMBER COLLEGE SUPPLY CHAIN MANAGEMENT TORONTO, CANADA 2018 Due to the changes that have occurred in recent decades in the development of world trade, it has been necessary to reassess the way in which companies are currently presenting themselves in the market. The article in "The Canadian Business Journal" exposes the case of the company Highbury Canco an industry leader in both co-packing and third-party logistics. (HIGHBURY CANCO). This company located in Leamington Ontario operates in the old Heinz facilities closed a few years ago.
GameStop Inc. has been a largely successful business since its creation but has recently run into a few obstacles due to advancement in technology. The main problem the company has been forced to face is the growing usage of virtual storefronts to purchase videogames, rather than buying physical copies at a local game store. GameStop has attempted to avoid going out of business from this by expanding its operations from selling only videogames to selling collectibles or other merchandise from popular pop culture brands. In order to make sure the expansion is effective, as well as to gain other benefits such as an improved virtual storefront of their own and more, they purchased Geeknet, the parent company of the popular online store for licensed pop culture merchandise and other “geeky” products ThinkGeek.com. With this purchase GameStop has succeeded in expanding their market and their products as well as seeing an increase in profits.
Also internet based commutation network links manufacturers with suppliers to allow the retailers better tailor the products to their shoppers needs. 2- Make an internal analysis of the firm by analyzing GAP’s core competencies and competitive advantages. Internal Analysis GAP’s Core competencies and competitive advantage 1.
Therefore, we have positioned and balanced our tenants in such a way that it’s hard for online firms to replace them. For instance, we have a shopping center that has Starbucks and restaurant that are surrounding the bigger retailers such as Ross and Office Max. Therefore, we draw customers to our shopping centers where all their needs can be met which is an advantage we have over online
Now, like any other company out there in the corporate world, they all come across a point in business where they face a competitive situation, due to either their product line, pricing, or their financial system. According to our
Mission of Dacia The primary mission of Dacia is to support its mother company Renault to enter new markets by taking over production and sales in different global markets. In addition to that, Dacia sees itself as an innovative company which is focussed on providing best products at affordable prices. Recently, the company in alignment with its mother company Renault has been pushing to reduce the environmental impacts of automobiles. The program ‘RABLA’ has be initiated to facilitate this goal of the company.
