Executive Summary In 2006 Elizabeth Bennett, CEO of CanGo has used her talents to build and pursue a groundbreaking online gaming business and turn it into a worthwhile and successful creation of e-commerce online gaming industry. Over the years CanGo establishes itself as a nation online victory corporation. The JAMES Group has noticed the organization's lack of key potential areas of business matters.
CanGo will have the chance to grow and keep growing more and more in future if they make themselves ready financially, train management, and staff to sell online. They should be able to have enough funds and tools for marketing, in order to market new online gaming in the right way. Having financial stability to grow the business is not enough, without having the strategic plans in place. The financial analysis of CanGo’s compared with the competitor like Amazon is very weak when it comes to revenue and sales value, but it has a lot of advantages for CanGo. For example, CanGo can become a partner with Amazon for online ordering throw Amazon website for basic commissions will be paid by CanGo, which is will help CanGo to increase their revenue within a year by at least 20% - 25%, also, will assess
Strengths Locally owned CanGo has the advantage of being a locally owned company. By being locally owned they are able to hold more personal promotions such as the block party mentioned in “CanGo to Unveil Online Gaming Venture” in August of 2010. Some customers may seek to buy from locally owned companies. CanGo vs. Addicting Games AddictingGames.com is a purely online gaming company is the largest online gaming site in the U.S. According to Gartner, Inc., an information and technology research and advisory company, the entire video game market is set to reach $111,000 billion by 2015 and PC Gaming makes up $21,601 billion of that (Gartner, 2013).
CanGo has a strong sense of who their target market is with Generation X and Y. CanGo’s strong will and sense of adventure to enter into new markets also shows incredible confidence in their entrepreneurial decisions and the CanGo
Business Strategy Cornering saturated market Our first business strategy is for huge companies to gain a good position in current market. We are targeting to be in fortune 500 companies that buy or merge other companies in the same domain. With this mission we will be dominate the market Product Quality Differentiation Making yourself unique from your competitor is the key requirement of our business success.
With the acquisition of Webjouter, CanGo has insight to the online gaming industry. Webjouster specializes in online gaming and has established itself in the industry. With the success of its IPO, CanGo was able to raise money to put itself in good financial standing to move forward into the online gaming industry. The purchase of a new Automated Storage and Retieval System will enable CanGo to fulfill customer orders quickly and eliminate any delays during the busy holiday
In order to succeed CanGo needs to understand and know the online gaming market. KLM Consultants Inc. has conducted a thorough research of their (CanGo) market. This will allow CanGo to view the important aspects with regards to the market. Included will be the demographics, gender, target market, and overview of the online gaming market.
CanGo is faced with two issues, namely how to generate a record 500% increase in sales and how to enter the online gaming sector as soon as possible. The two tasks are demanding, and if the company does not plan well, there is a chance that either or both projects will fail. Records indicate that CanGo has achieved success before even without using a clear plan or strategic management approaches; however, this aspect does not warrant approaching the two projects without a plan. As much as the firm has a history of achieving success without a formal plan, the two projects require the firm to adopt an effective plan if they are to succeed on this project.
SWOT remains the universal language of an organization that stimulates influences over the business’s greatest strengths, weaknesses, opportunities, and threats (UMUC, 2017). For that reason, a company should also evaluate internal influences (e.g., the strengths and weaknesses) that affect the business as well (UMUC, 2017). In addition, a company should evaluate external influences (e.g., opportunities, threats) when assessing SWOT (UMUC, 2009). Additionally, when assessing SWOT of the organization, it becomes imperative to assess internal as well as external factors that reflect positively and negatively on the business environment.
PERSONAL ASSIGMENT ELIANA GUERRERO HUMBER COLLEGE SUPPLY CHAIN MANAGEMENT TORONTO, CANADA 2018 Due to the changes that have occurred in recent decades in the development of world trade, it has been necessary to reassess the way in which companies are currently presenting themselves in the market. The article in "The Canadian Business Journal" exposes the case of the company Highbury Canco an industry leader in both co-packing and third-party logistics. (HIGHBURY CANCO). This company located in Leamington Ontario operates in the old Heinz facilities closed a few years ago.
To help determine where GameGo stands in the gaming industry market a competitor’s analysis grid was created. The scale above ranges from one to five; one being the least convenient and five being the most convenient. Two factors that were used to help determine where GameGo and its competitors stand were price and functionality. Price and functionality were used due to the fact that they play a big role when customers are deciding to subscribe or purchase a product. As you can see from figure 1 above, GameGo is in a much better standing than their direct competitors which are Gamefly and Stream.
Also internet based commutation network links manufacturers with suppliers to allow the retailers better tailor the products to their shoppers needs. 2- Make an internal analysis of the firm by analyzing GAP’s core competencies and competitive advantages. Internal Analysis GAP’s Core competencies and competitive advantage 1.
Therefore, we have positioned and balanced our tenants in such a way that it’s hard for online firms to replace them. For instance, we have a shopping center that has Starbucks and restaurant that are surrounding the bigger retailers such as Ross and Office Max. Therefore, we draw customers to our shopping centers where all their needs can be met which is an advantage we have over online
Now, like any other company out there in the corporate world, they all come across a point in business where they face a competitive situation, due to either their product line, pricing, or their financial system. According to our
Mission of Dacia The primary mission of Dacia is to support its mother company Renault to enter new markets by taking over production and sales in different global markets. In addition to that, Dacia sees itself as an innovative company which is focussed on providing best products at affordable prices. Recently, the company in alignment with its mother company Renault has been pushing to reduce the environmental impacts of automobiles. The program ‘RABLA’ has be initiated to facilitate this goal of the company.
