SWOT remains the universal language of an organization that stimulates influences over the business’s greatest strengths, weaknesses, opportunities, and threats (UMUC, 2017). For that reason, a company should also evaluate internal influences (e.g., the strengths and weaknesses) that affect the business as well (UMUC, 2017). In addition, a company should evaluate external influences (e.g., opportunities, threats) when assessing SWOT (UMUC, 2009). Additionally, when assessing SWOT of the organization, it becomes imperative to assess internal as well as external factors that reflect positively and negatively on the business environment. The Mission of University of Maryland, University College (UMUC) is to cultivate and improve the daily lives of adult learners (Miyares, 2006). Hence, Miyares indicates, that accomplishing the mission by operating as open worldwide institution …show more content…
STRENGTHS WEAKNESS • UMUM offers 90 academic degree programs (e.g., traditional, online, hybrid, certificates) that create autonomies and flexible learning platforms. • UMUC offers consistent 24 hours live/ interactive support daily. • UMUC attracts diversity with students, employees, and faculty. • UMUC reduces textbook cost by providing online access to materials and resources. • UMUC improves student and faculty online experiences (e.g., studies, interactions) with upgrading to LEO open