CanGo is faced with two issues, namely how to generate a record 500% increase in sales and how to enter the online gaming sector as soon as possible. The two tasks are demanding, and if the company does not plan well, there is a chance that either or both projects will fail. Records indicate that CanGo has achieved success before even without using a clear plan or strategic management approaches; however, this aspect does not warrant approaching the two projects without a plan. As much as the firm has a history of achieving success without a formal plan, the two projects require the firm to adopt an effective plan if they are to succeed on this project.
Planning is the process of determining a project's objectives, which involves formulating a logical, realistic, and detailed action plan and strategies for meeting the set objectives. The process involves drafting a set of activities that draw a roadmap towards the achievement of set objectives (Dibrell et al., 2014). Hence, if CanGo follows the planning process described below, it will achieve its two main objectives.
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The company has already identified its objectives, which are to start an online gaming platform as soon as possible and to increase sales by a margin of 500%. However, these goals are vague because they lack a period for completion, as smart goals are specific, measurable, achievable, realistic, and time-bound (Dibrell et al., 2014). The second step involves finding the necessary resources and allocating them strategically towards achieving set goals. CanGo has to organize a team of sales people and acquire the necessary resources for a gaming business before it establishes any goal-related activities. The firm will design these activities to facilitate the achievement of set