Swot Analysis For Tsc

Market TSC provides products to farmers, horse owners, ranchers, part-time and hobby farmers, suburban and rural homeowners, contractors, and tradesmen (Tractor Supply Co., 2017). “At TSC, customers find everything they need to maintain their farms, ranches, homes, and animals” (Tractor Supply Co., 4). TSC is currently the largest operator of rural lifestyle retail stores in the United States, operating over 1,600 stores in 49 states with more than 24,000 employees (Tractor Supply Co., 2017). TSC provides a wide range of nationally recognized merchandise as well as private-label merchandise (Marketline, 2016). Their products are purchased from approximately 800 vendors which is distributed through their 10 distribution centers (Marketline,

Other competitors are PetSmart, Lowe’s, Home Depot, Wal-Mart, and Target (Samy, 2012). TSC has an advantage over their competitor’s due to their unique market niche and distinctive combination of products sold at their stores (Samy, 2012). They have products from men and women’s work-wear and footwear; animal care products; power tools, lawn and garden equipment; truck, towing and hardware tools and general maintenance products for agricultural and rural use (Samy, 2012). Another advantage TSC has over their competitors, is their strategic location of its stores in rural communities, whereas competitors such as Wal-mart and Target as located close to metropolitan areas (Samy, 2012). In the Pet industry, the market is highly fragmented which can provide opportunity to other companies to come and join the industry, making it tough for TSC and competitor PetSmart, to gain advantage (Samy,2012). The pet industry is tough as most of the revenue comes from dog food, leashes, and collars, which competitors like Wal-mart and Target can join in on and provide the same type of products (Samy, 2012). What differentiates TSC from all its competitors is that they are in so many different markets that they are in their own industry (Samy, 2012). TSC is in the Pet industry, the home improvement industry, the apparel industry, and many others that puts them

• Ultimate Threat: There are various laws and regulations in the U.S. and can lead to governmental or judicial fines and sanctions, like the case TSC had in 2014 with the Air Resources Board (ARB), where they paid $31,629 as a penalty (Marketline, 2016).
• Since TSC’s customers are mostly farmers and farmers depend on good weather, TSC also depends on good weather (Logel, 2016).
• The recent trend of rural lifestyle is increasing the number of competitors in the marketplace for TSC (Logel, 2016).
• Cyber security is a threat to TSC as no protection is ever guaranteed in protecting their customers’ and vendors’ data, as Target and Home Depot have had recent breaches (Logel, 2016). Financial Analysis
TSC recorded $6,226.5 million in revenue of FY2015 and accounted all from the US (Marketline, 2016). TSC operates on a single business but can be categorized into five different products: Livestock and pet; hardware, tools and truck; seasonal, gift and toy products; clothing and footwear; and agriculture (Marketline, 2016). Below is a percentage and number of revenues from each category (Marketline,