The pet supply store’s new product, Pet’s Choice, is ready to launch and target upscale middle age male and females with kids through individual marketing in Sharon, Massachusetts, such as 05 Country Squires. Sharon has many parks and trails, pet friendly, that is located in the middle of neighboring towns of the same values and outlooks, and is a small close nit, green, eco-friendly community and active town. They plan on using one to one communication and the use of new media to market their product and have effective communication and understand each of their customers personally. Their number one priority is for the customers. Since “it’s hard to get something new on the radar” (“The Importance…Development”, 2014) they want to create value for customers and build …show more content…
The “wealthiest residents in exurban America live in Country Squires” (“Zip Code Look-up.”, 2015). These consumers have the same values and outlooks as Boomers, known for spending a lot money and the love for buying. This lifestyle is a way for the product to get on the radar and get reviews. These residents “live in six-figure comfort” (“Zip Code Look-up”, 2015), fitting the price range for Pet’s Choice to start selling. Selling product quality than competing on price is why the price for Pet’s Choice is 10 percent higher than the primary competitors. We have made the price range so high due to the ingredients needed and materials needed for packaging. The product will be designed to sell to both genders having specific product labels, the benefits listed, and a very appealing and attractive design to catch the eyes of both males and females. Pet’s Choice will drive the residents of Sharon into buying this product due to the lifestyle and values of the community. These targets are very high end, want the best, pay extra for quality products, and are reached through advertising on television and