Petsmart is a retail chain which operates in Canada, the United States and Puerto Rico engaged in the sale of pet supplies and services such as grooming, dog training, boarding facilities, and day care. Petsmart was founded in 1986 and in 1993 went public on the NASDAQ stock exchange listed under the name PETM. They 100 stores in Canada and approximately
Petco is a national retailer focused on all things pets. The retailer’s website and stores across the country sell foods, beds, toys, accessories, medications, grooming products, and so much more – all for our furry friends. You can also view their selection of small pets like fish and hamsters, if you’re interested in adding a new furry, feathered, or scaly friend to your family. The Petco Black Friday ad typically includes a wide variety of pet accessories, furniture, and pet food.
In my opinion, four major opportunities for PetSmart are products, services, customers, and growth. PetSmart offers numerous of products in multiple categories such as food, toys, beds, crates, etc. Services that are offered are grooming, boarding, training, and veterinary services. PetSmart also treats pets like children. Last but not least another major opportunity for PetSmart is the growth that is planed over the years.
Along with the new locations, Pet Valu plans to remodel stores, expand e-commerce, expand products and services and focus on innovation. It is important that stores are remodeled and renovated so that customers have the best experience while shopping “brick and mortar”. Ever since the pandemic, online stores have become more popular. Pet Valu plans to expand their e-commerce so that individuals without local stores can still shop online and buy products. Furthermore, Pet Valu is expanding the products and services they sell.
The PETA advertisement is not an effective use of Rhetoric appeals. The ad's headline introduces the words "Kids," and "child abuse," written in bold, which will capture the audience's interest even more than PETA's(People for the Ethical Treatment of Animals) phrase that is also included in the headline, "Fght the Fat: Go Vegan. " Using the word "abuse," will result in the audience to focus their attention towards how the children are being treated. In this case, the child is being abused by being fed meat. Too much meat may cause health issues, such as obesity.
Many animals are abused everyday. Chickens and other farm animals are constantly being killed for food. In this article, “PETA Making a Social Noise: A Perspective on Shock Advertising,” Jonathan Matusitz and Maya Forrester focus on the fact that PETA (People for the Ethical Treatment of Animals) often goes too far with their advertisements. Animal rights groups such as PETA use shock advertising as a means of getting the message that abusing animals, eating animals, or using animals in entertainment is wrong (Matusitz and Forrester). Matusitz and Forrester look to expose PETA’s indecent advertisements, but the argument relies too heavily on pathos than any other rhetorical appeal.
Therefore, the celebration of “National Pet Day” positions the stores in the forefront to advocate for animals. Whether the furry friend has a home or is in search of a place to rest its paws, this provides a time to hear consumers concerns and provide a trusted engagement. The competitor’s service offered are basic ranges depending on the type of pet and service request. The quality of grooming service is exceptional, however, there has been a few customer service negativities noticed by the customers.
“It is sometimes necessary to shake people up in order to initiate discussion, debate, questioning of the status quo, and, of course, action.” This is not a quote from a revolutionary leader before an act of great civil disobedience; it is a quote from PETA’s “Why does PETA use controversial tactics?” page. PETA stands for People for Ethical Treatments of Animals and is a nonprofit aimed at animal rights activism. They are known for, in their own words, “colorful and controversial” marketing ploys and believe these tactics are necessary, and therefore justified, to raise awareness about and stop animal abuse.
My overall goal is to position my pet grooming services as the leading pet service industry in the Lehigh Valley. Combining my training skills with existing knowledge of pet care and grooming, I will create a loving and respectful relationship with anyone’s pet. PetSmart has become a well-known store with pet perks, not to mention their concentration in bulk product sales. Although this might be true, many pets are stressed due to the inefficiencies in the area of grooming. PetSmart’s focus on the pet owners to help the pets by living longer, healthier lives by products such as dog food, beds, and chew toys rather than promoting healthier skin and
PETA’s hyper-sexualization of women in their ethical ad campaigns , their discourse around obesity, and their homogenous approach to couple’s advertisements perpetuates dangerous messages to viewers that can lead to unintended consequences. The emphasis of sex in these images takes away from the important issue of animal rights, which should be the companies main focus. There have been other more effective ad campaigns for animals rights than PETA’s controversial ones. Sarah McLachlan in her “In the Arms of an Angel” commercials leave an lasting impact on viewers, while not using sex and controversy to do so.
According to Porter (2008), a strategy should create a long-term sustainable competitive advantage for a company. This can either be achieved by performing similar activities better than rivals meaning to have a higher operational effectiveness – or to have a unique and valuable position with a consistent fit among a company’s activities and some trade-offs. Bark & Co.’s strategic positioning can therefore be described as a highly needs-based one due to the fact that the company focuses on meeting the needs of a particular group of customers and therefore also creates a fit among all activities. Whether this strategy will lead to a sustainable competitive advantage and what Bark & Co. needs to consider in order to operate successfully in the Pet Product Industry will be evaluated in the following chapters of this
Every ten seconds an animal is abused or neglected by its owner. This shows a massive problem in our society. Supporting the ASPCA is a worthy endeavor due to its valiant goal. They are a main contender in fighting animal abuse and neglect and they give homes to animals in need. We need to change and they can help in getting us to that point.
The Exotic Animal Pet Trade And How It Hurts Everyone “The question is not, Can they reason?, nor Can they talk? But, Can they suffer?” Jeremy Bethman said this quote, he stated that when we treat animals as if they cannot suffer, we objectify them. When we as people treat living things without dignity, it shows that we don’t care about the fact that they are still living things.
When analyzing and brainstorming ideas to see what Pets.com could have done to sustain their business, I am going to look at it through the perspective of keeping their
