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Peta's Advertising

128 Words1 Pages
PETA’s hyper-sexualization of women in their ethical ad campaigns, their discourse around obesity, and their homogenous approach to couple’s advertisements perpetuates dangerous messages to viewers that can lead to unintended consequences. The emphasis of sex in these images takes away from the important issue of animal rights, which should be the companies main focus. There have been other more effective ad campaigns for animals rights than PETA’s controversial ones. Sarah McLachlan in her “In the Arms of an Angel” commercials leave an lasting impact on viewers, while not using sex and controversy to do so. Although PETA’s intentions may be good, objectifying women and maintaining certain racial norms adds to already negative discourses around
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