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Blackwood's Price Tactics

837 Words4 Pages

Price Tactics
Blackwood customers value the slow-cooking process and fresh ingredients; therefore, it is expected that the price of food and treats would be higher than some of the competitors. The new dental treats, Deliciously Dental, will be priced at $10.99 for a 6 oz. bag. This price reflects the higher quality of ingredients as well as allowing Blackwood to make a profit and to continue their slow-cooking process. The pricing objective is customer- oriented or value- oriented pricing (lumen 2018). After the profit margin was calculated, the value placed on Blackwood’s products and method of cooking was then added. The target market are customers who are health conscious about what their pet consumes and are willing to spend a higher price for the premium product. A dental treat is not a necessity for most pet owners, but those in our target market are looking to promote the health of their dog as much as possible. This pricing, while higher than most other dental treats on the market, …show more content…

This new product being released to all Blackwood’s current wholesalers would be a mistake. The product should be released in stores that focus in the pet industry. Customers who really care about their pets and where their pet products come from will go to these more focused locations for more of a variety.
2) Since Blackwood advertises very little if at all, it would do best in a store with workers who have more knowledge about the different products. In an environment with more knowledgeable workers they will be able to education the customers on Blackwood. Without advertising the consumers may not realize the way in which Blackwood is set apart from the other brands. The importance of slow cooking the food for more nutrition is what Blackwood is all about. Small pet stores and or corporations who focus in the pet industry would be best suited for Blackwood and their new

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