ipl-logo

Blackwood's Price Tactics

837 Words4 Pages

Price Tactics
Blackwood customers value the slow-cooking process and fresh ingredients; therefore, it is expected that the price of food and treats would be higher than some of the competitors. The new dental treats, Deliciously Dental, will be priced at $10.99 for a 6 oz. bag. This price reflects the higher quality of ingredients as well as allowing Blackwood to make a profit and to continue their slow-cooking process. The pricing objective is customer- oriented or value- oriented pricing (lumen 2018). After the profit margin was calculated, the value placed on Blackwood’s products and method of cooking was then added. The target market are customers who are health conscious about what their pet consumes and are willing to spend a higher price for the premium product. A dental treat is not a necessity for most pet owners, but those in our target market are looking to promote the health of their dog as much as possible. This pricing, while higher than most other dental treats on the market, …show more content…

This new product being released to all Blackwood’s current wholesalers would be a mistake. The product should be released in stores that focus in the pet industry. Customers who really care about their pets and where their pet products come from will go to these more focused locations for more of a variety.
2) Since Blackwood advertises very little if at all, it would do best in a store with workers who have more knowledge about the different products. In an environment with more knowledgeable workers they will be able to education the customers on Blackwood. Without advertising the consumers may not realize the way in which Blackwood is set apart from the other brands. The importance of slow cooking the food for more nutrition is what Blackwood is all about. Small pet stores and or corporations who focus in the pet industry would be best suited for Blackwood and their new

Show More
Related

Step-Up 4 Paws Executive Summary

1108 Words | 5 Pages

This paper is recommending a marketing strategy for the SNHU Pet Supply Store to introduce their all-natural dinner pet food line named Step-Up 4 Paws. Step-Up 4 Paws will have two brands of pet food; Purr-fect Paws for cats and Pampered Pooch for dogs. This is an all-natural, fresh, high-quality ingredient product line that has been tested and the flavor is greatly desired by pets. The SNHU Pet Supply Store has enjoyed great success in the pet supplies and food market and have expanded operations by opening stores across the United States. Adding an all-natural pet food line will give SNHU Pet Supply Store a unique, profitable share in the U.S. natural pet food market.

Read More

Yourfire Executive Summary

836 Words | 4 Pages

The first and most important step into dealing with their competitive strategy is the manufacturing of the stoves. The inbound logistics is needed to have relationship with suppliers to obtain the raw materials to make their stove. Also the need to make good quality finished stove to sell to buyers and costomers I would advise them to find a person or company that can provide costly effective materials for them to make their stove without having to over spend and able to sell to make profits. They should also look into how YourFire finished product will be sold and get them into customers hands. Marketing is key to this early business start up becase not a lot of people knows about this kind of stove yet and will need an excellent person who can voice out this product to buyers.

Read More

Modern Tech Executive Summary

672 Words | 3 Pages

Target Markets Target market 1: Large retailors or stand-alone retail divisions of large corporations that have extensive broker, dealer, and distributor networks with vast advertising capabilities. Example: An industry leader such as Home Depot, they distribute products to numerous general contractors who act as home appliances dealers for their clients. Customizing our calendars so they coincide with Home Depots high profit seasons like Christmas for product drop.

Read More

Pricing Strategy: Hollister Brand

802 Words | 4 Pages

Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers. Product Attributes: High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns. Product Packaging Hollister is well-known for its stylish shopping bags that use young attractive models on them.

Read More

Target New Transitions Case Study

845 Words | 4 Pages

Target New Transitions creates a product for children that they do not even know they need. This is their target market because they are looking for potential

Read More

Competitive Analysis Of Petco

738 Words | 3 Pages

Therefore, the celebration of “National Pet Day” positions the stores in the forefront to advocate for animals. Whether the furry friend has a home or is in search of a place to rest its paws, this provides a time to hear consumers concerns and provide a trusted engagement. The competitor’s service offered are basic ranges depending on the type of pet and service request. The quality of grooming service is exceptional, however, there has been a few customer service negativities noticed by the customers.

Read More

Royal Canin's Rivalry: Taste Of The Wild

1153 Words | 5 Pages

While many pet owners traded up to premium brands, some pet owners were forced to trade down or even give up their pets altogether as a result of the global recession. Recent additions to premium private label dog food, such as Wal-Mart's Natural Life and Target's LifeLong, helped spur sales of private label products, as pet owners sought to combine the benefits of premium dog food with costs savings. Nonetheless, in contrast to previous recessions, the current downturn appears to have done little to boost the popularity of private label pet food and pet care products, and branded products are still preferred

Read More

Petflow Spoiled Rotten Box Market Analysis

575 Words | 3 Pages

The major trends within the online pet supply industry are green and organic products, vitamins and supplements and fashionable pet apparel. Green and organic products are on the rise, with more and more owners striving to provide more natural and organic products for their pets. IBIS World reports that natural and organic foods and treats will continue to gain popularity over the five years to 2014 as households continue to view their animals’ diets as a means of improving their pets’ overall health (Brennan, 2014). Vitamins and supplements have emerged to promote canine health, and with the emergence of the niche website 1-800-PETMEDS and DrsFosterSmith, owners have a desire to extend the life cycle of their pets. Also the popularity of pet

Read More

Competitive Analysis: Petsmart And Petco

738 Words | 3 Pages

My overall goal is to position my pet grooming services as the leading pet service industry in the Lehigh Valley. Combining my training skills with existing knowledge of pet care and grooming, I will create a loving and respectful relationship with anyone’s pet. PetSmart has become a well-known store with pet perks, not to mention their concentration in bulk product sales. Although this might be true, many pets are stressed due to the inefficiencies in the area of grooming. PetSmart’s focus on the pet owners to help the pets by living longer, healthier lives by products such as dog food, beds, and chew toys rather than promoting healthier skin and

Read More

Petsmart Inc.: The Humanization Of The Pet Industry

254 Words | 2 Pages

The pet industry across the world is expanding fast, with more Americans becoming pet owners than ever before. This rapid growth in pet ownership and pet services has propelled the pet retail industry. Americans are spending more money on pets and pet services due to the humanization of pets, and families are considering their pets as part of the family. Not only are our four legged friends reaping the benefits, so are pet retail locations like PetSmart Inc. PetSmart Inc. opens its business in 1987 and is based out of Phoenix, Arizona, and is now the largest specialty pet retailer of services and solution in the pet industry for pet food and supplies in 1,333 stores with 53,000 employees (Carter, 2015). PetSmart classifies its merchandise

Read More

A Case Study: Wholesome Hamburger Company

1071 Words | 5 Pages

Food production establishments are expected to uphold the highest quality and health standards. It is more of a requirement than a request that is usually mandated by authority bodies. In this respect, all activities done by Chicken International Group should focus on providing the best products that adhere to health principles. It would be unfair to charge customers extra for an adjustment made in the production process. The dilemma, in this case, is whether the company should charge 20% more for products denoted with the term “free range” or to follow standard guidelines without focusing on increasing profit

Read More

Angel Heart Investors Case Study

762 Words | 4 Pages

These three packages consist of different mix of 5 flavors. The company just purchased Mint, Pretzel, Peanut Butter, Caramel and Nuts with different amount. According to the accountant analysis, the profit contribution per pound is $1.65 for the Regular Halloween Mix, $2.00 for the Deluxe Halloween Mix, and $2.25 for the Jumbo Halloween Mix. The orders received for the three types of Mix are 10,000 pounds, 3,000 pounds and 5,000 pounds

Read More

Pets. Com Case Study

1170 Words | 5 Pages

In my opinion, many changes could have occurred to Pets.com’s marketing strategy that could have allowed them to grow financially. Starting off with distribution, a big flaw in their system was the amount of time customers had to wait for the pet food to arrive. If they were to resolve their issue of money mismanagement, I would recommend that some of the funds would be spent towards effective warehouses. As a result, the shipping time would be much faster and the speed at which Pets.com can ship the product could have become a competitive advantage for the company. Another method of distribution that I would have implemented would be cooperating with local vets and animal clinics to promote the products in similar fashion to dental clinics and tooth products.

Read More

Pricing Strategy And The Pricing Strategy: Dyson

1009 Words | 5 Pages

4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.

Read More

Pet Food Marketing Plan

2648 Words | 11 Pages

5.2) Competitive Advantage Golden Foods™ will have a nice competitive advantage over the others in the market, the products that Golden Foods™ offers are absolutely much healthier than the other competitors in the market, Golden Foods™ looked around the rivals products and noticed that the agent BHA/BHT is available is almost all of their products, this is known to be a major carcinogen agent that could turn to be deadly for most pets, on the other hand Golden Foods™ ensure that this agent will never exist in any of its product to ensure again ultimate healthiness for their consumers pet. Another thing that Golden Foods™ noticed immediately is that the other rivals in the region sell pet food that contains grain and animal by-products as the primary ingredient, again grain is not an ingredient that cat specially could benefit from as it only fills them without adding any nutritional value, the same goes for by-products, by-products consist of the hair, skin, and bones of animals this really adds nothing to their daily nutritional needs again but companies choose to take less care of their consumers. Golden Foods™, while sells products at a higher price, but makes sure that the primary ingredient is real meat, and taurine , that is an essential protein source for the animals muscles to function properly, and other important ingredients that makes the consumers worry less about their pet

Read More

More about Blackwood's Price Tactics

Related Topics

Open Document