Yourfire Executive Summary

As we analyze the five competitive forces to achieve a positive profitable sales of YourFire manufactured by Curt and Julie Robards. We have to understand what kind of product they are producing to customers and what kind of competition they will be dealing with to make their business successful. Since this product is produce by two self entrepreneur out of their garage. There will be tough challenges that Curt and Julie needs to overcome if they want to make their product “YourFire” a great success and profitably. Competitive rivalry for YourFire would be other high end stove like Viking, Whirlpool, Maytag, and many other top notice players. All of these brands comes with companies with strong and powerful connections with suppliers that supply

This will give them a chance to compete with other stove companies because of the unique technology they obtain with YourFire. The incomparable and different function that YourFire obtain will draw in customers who goes camping or do outdoors activities. Another way to attack this competitive market is to work with big brand dealers and create a partnerships with there line of stoves. Curt and Julie can push out their patented technology out to big stove companies and present their product to them. Due to their unique technology of camp stoves ability to handle high wind conditions. This can create an attention to all big retailers that sells stove and make them want to implement the technology into their stoves. If they are able to get a brand deal with the big stove producers then all of their marketing, manufacturing, and other cost to promote YourFire will

The first and most important step into dealing with their competitive strategy is the manufacturing of the stoves. The inbound logistics is needed to have relationship with suppliers to obtain the raw materials to make their stove. Also the need to make good quality finished stove to sell to buyers and costomers I would advise them to find a person or company that can provide costly effective materials for them to make their stove without having to over spend and able to sell to make profits. They should also look into how YourFire finished product will be sold and get them into customers hands. Marketing is key to this early business start up becase not a lot of people knows about this kind of stove yet and will need an excellent person who can voice out this product to buyers. Business processes that YourFire needs to implement to market and sale their product is educating people about the patent “burning nozzle that enables the stove to stay lit in very high winds” technology to their customers. Customers need to know how it works and the unique performance that YourFire can do for them. They have to find the product unique compare to all the stoves that are in the market today. They should educated customers who are interested in camping and outdoors activities about the patented