Target New Transitions Case Study

Target New Transitions is a product that brings academic coaching to students who are having trouble transitioning from middle school to high school. By properly marketing this SBU, it can be distributed effectively and be used to its potential. Target Markets for this product have to be identified and then be accustomed to the situation of the student. This will include broad ranges of different demographics. The product will also have to be properly positioned and have a statement that shows consumers in a brief summary of what it does. This will be plotted on a perceptual map. Technology is growing exponentially and will have a impact on the way people learn. By introducing technology into Targeting New Transitions, education can be furthered. Market research would be able to provide information of the effectiveness of the product. Collecting research would better the student’s education. To further the education and give every student a chance with this product, private investors can lend money. This would take the

Usually these students have been in underprivileged families and have trouble with schoolwork. Targeting New Transitions reaches out to students and shows them the importance of education and inspires future learning. There is a market for this product in which high schools are demanding an improved method to increasing their students’ grade and will to learn. The specific business unit’s name, Target New Transitions, explains the marketing term “target market.” Most of the kids that are struggling with the transition into high school do not know that there are people willing to help them, thus they will not search for this product. Target New Transitions creates a product for children that they do not even know they need. This is their target market because they are looking for potential