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Ralph Lauren Demographics

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Many businesses have a way in which they view themselves, which often involves their target market, products and services, and their price points. A target market is important for any business, because they are who the business wants to engage in order to sell their products/services. In order to engage a certain target market, a business must look at items, such as demographics, in order to find a target market that is the best for their particular business. Ralph Lauren found their current target market by engaging different genders as well as different age ranges. For Ralph Lauren, their overall target market is wealthy men and women. Their brands range from those aimed at engaging wealthy, older men to brands for young and active women.

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