Figuring out your target market is a very important first step to figuring out a new marketing strategy for a company. The company my group chose was, Dave and Busters. Dave and Busters is an American-style entertainment center, featuring a restaurant, sports bar, and an arcade. There are many things that influence the demographic of a target market. In this paper I will analyze the target market demographics for our company; Dave and Busters, and explain why these demographics are so important for the financial side of Dave and Busters.
In my opinion I think that David jones targets a vast amount of their products towards those with a disposable income. David Jones would target those from ages 18-65, as those are likely to have jobs with a reasonable income to afford the company’s products. The items that David Jones sell is those of reasonably high end brands e.g Chanel, Dior, Versace, etc. They do also offer some mid range brands such as Country Road and MINKPINK. These brands particularly target those with a high income so the prices of their products tend to be more expensive than Target or Big W. These high end brands majority of the time produce a good quality item, leaving the consumer especially the younger ones wanting more.
When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year
Target Audience: The target audience of Poundland are typically those in middle or lower class. The brand purposely sells cheap items so, of course it attracts those in lower classes. All ethnicities and ages shop at poundland based on the fact that the store does not sell particular items that can be targeted towards a certain group or culture. Anyone of any age or ethnicity can easily go purchase food, snacks,
Information about RalphLauren.com What started 40 years prior with a gathering of ties has developed into a whole world, rethinking American style. Ralph Lauren has dependably remained for giving quality items, making universes and welcoming individuals to participate in our fantasy. We were the trailblazers of way of life ads that recount a story and the first to make stores that urge clients to take an interest in that way of life. RalphLauren.com takes this cooperation to another level as a rich and energizing intuitive goal. When you're transported into the universe of Ralph Lauren on the web, you can look for awesome items for yourself and your home, find out about experience, style and culture in RL Magazine and on RL television, discover
They are also targeting the part of “Actualizers” that believe they lead lives like the ones portrayed. The signs it sends about the company are that their consumers are highly sophisticated people who have glamorous lives and are relatively wealthy. Another sign they send that relates more the consumer is that those who buy this product will be attractive to the opposite sex. Lastly the fact that they chose the peripheral route which requires far less thought to understand sends the signal that the product is so apparently great that it needs no explication, one is supposed to think, “It’s Ralph Lauren
A target market is a fairly homogeneous, or similar, group of customers to whom a company wishes to
Ralph Lauren has set the standard for American fashion by staying true to his view that creates timeless, natural and elegant clothing that is still widely worn today until his origin. In 1967 Ralph Lauren was working as a sales clerk at Brooks Brothers and then as a salesman for a necktie company, Beau Brummell. During the 1960s the most commonly worn ties were long, narrow and dark with monotone patterns, but Ralph had his own idea for ties. Ralph’s first design of ties was almost twice in width with very vibrant and subtle patterns.
The target audience will be the sort of people the business is appealing to. For example if they have a product that is for over 12s only they should make it clear beforehand so it does not cause any confusion between the customers. The target audience also is important because if the website is a high pay website they format and layout should tell it all. It should warn the customer beforehand about the prices by having something expensive on the front page so the customer knows what sort of audience this is targeted at and so the customer doesn’t have to waste any time for no
Market Information Market is segmented on the basis of major grounds to work for the customers in CGS. Customers will be affected for their choices, regions and how much the order they are taking for. Target market is identified on the basis of number of US users who are preferring the online shopping as compared to the offline shopping and adding time as the major constraint for the online shopping. Describe target consumer Target market is the group of people who are targeted for organizational sales and the number of the products or services provided increasing on a continuous pane. It measures the effect of using how much is to be taken by the standards and goals to be achieved by the marketing of the products, services and the items.
Polo Ralph Lauren is a very successful company known across the country. Ralph Lauren is one of the most successful name brand companies of all time. Polo Ralph Lauren is engaged in the designs, markets and distributes products for women, men, and children. Polo also has products as such as accessories, home furnishings, and fragrances.
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.
In order to formulate an effective ad, the target audience must always be defined and understood. Starbucks Coffee’s target audience is families with young children. There are several factors involved in determining the target audience, and that is demographic, geographic, psychographic, and consumer insights. Firstly, there are several demographic variables that are taken into account.
Giorgio Armani: By having brand ambassadors who symbolize an elite group, it is apparent that the product range too caters to a class with a good amount of disposable income. It would probably involve itself in more endorsements by people who can trigger an aspirational lifestyle. Moreover it would also actively involved in diversification. d. Yves Saint Laurent: This caters to the everyday needs of an urban, fashion conscious and bold woman.
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
