Brand: PoundLand Background: Poundland is a store that sell home goods, food, snacks, and many other items for a pound or less. The store is widely known in the UK and has many customers, hence the success of the business. Challenge: The challenge is to attract more people to color or individuals of culture backgrounds, such as Asians. Target Audience: The target audience of Poundland are typically those in middle or lower class. The brand purposely sells cheap items so, of course it attracts those in lower classes. All ethnicities and ages shop at poundland based on the fact that the store does not sell particular items that can be targeted towards a certain group or culture. Anyone of any age or ethnicity can easily go purchase food, snacks,