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Swot Analysis Edward Jones

293 Words2 Pages
Edward Jones is a very successful retail brokerage firm that has a uniquely different business strategy than its competitors. This strategy involves a strong commitment to providing face-to-face full financial services, which contrasts its rivals offering only self-service online options. Despite the socioeconomic trends we see in consumers today that prefer the online experience, Edward Jones believes that they can increase customer satisfaction and retention rates of their investors with the power of personal attention. Though this concept has worked well for the company for decades, the introduction of the Internet is changing consumer preferences and could cause Edward Jones to lose market share in the long run (Peterson, 2015). Because

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