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Chapter 2 Review Paper

776 Words4 Pages

CHAPTER TWO: REVIEW OF THE LITERATURE Starting a new business in any field can be challenging and a risky for the entrepreneur taking on the task. There are many factors to consider when an individual decides to take on this endeavor. Starting a real estate brokerage has its unique challenges. This paper will take a look at starting a new real estate brokerage, the challenges of the industry, and emphasis on strategies for recruiting younger millennials and Gen- Y real estate agents to the brokerage, the literature covers the unique challenges faced for organizations focused on recruiting this demographic. We will also look at literature that points to challenges to creating a stable brokerage and consider alternate brokerage models as a way …show more content…

(2016). What Millennials Want From Work and Life. Gallup Business Journal, 1.
Balvin G, Ramkissoon A, Greenwood R, Hovte D. The Generation for Change: Millennials, Their Career Orientation and Role Innovation. Journal of Managerial Issue [serial online]. Spring 2018; 30(1) : 82-96. Available from Business Source Complete, Ipswich, MA. Accessed March 29, 2018.
Bartz, D,. Thompson, K., & Rice, P. (2017) Maximizing the Human Capital of Millennials Through Supervisors Using Performance Management. International Journal Of Management, Business & Administrations 20(1), 1-9.
Beck, J., Scott, F., & Yelowitz, A. (2012). Concentration and Market Structure in Local Real Estate Markets. Real Estate Economics, 40(3), 422-460. …show more content…

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Flint-Hartle, S., & De Bruin, A. (2011). Franchising success: Insights from real estate brokerage. International Business Journal: Researching Entrepreneurship, 29(1). 58. Dol:10.1177/0266242610369762
G. Donald, J., Daniel T., W., & G. Stacy, S. (2002). The Impact of Information Technology on Real Estate Licensee Income. Journal Of Real Estate Practice And Education, (1), 1. i, T., Pancak, K., & Sirmans, C. (2007). Is the Compensation Model for Real Estate Brokers Obsolete?. Journal Of Real Estate Finance & Economics, 35(1), 7-22.
J,W. Coleman, C,S. Gulas, & J, E. Larsen ( 2007). An Investigation of Promotional Outlet Effectiveness for Ohio Real Estate Brokers. A Research Report submitted to The Ohio Department of Commerce retrieved from: https://www.com.ohio.gov/documents/real_Media_Impact_Study_FINAL.pdf March 28,2018
NAR. (2017, May 11). National Association of Realtors Member Profile[Press release]. Retrieved March 28, 2018, from

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