WFO Executive Summary

WFO offers high-end furniture, accessories, gifts and a full line of natural bedding products. Masters of organic luxury, WFO is retail pioneers with the foresight and integrity to keep it green without compromise to luxury, comfort or style. WFO has located downtown Austin, Texas. This is an ideal location because it attracts people in the surrounding area and tourists to visit the store. The neighborhoods surrounding the store have an average household income of $122,230. This is the ideal household income for the business to thrive. A study by the U.S. Census displayed a 45.8% increase of household income in Austin from 2000-2015. This will lead to a greater influx of customers for the business. With the increase in luxury condominiums and

In 2016 when I sold the business in September of 2016 the sales were on track to be at least $800,000 and I sold the business for $750,000. In seven years, I sold the business for three times what I had bought it for and increased the sales by over two times. The business might be unrelated to high-end home furnishings, but it displays that I am able to completely run a business and increase sales and profit margin. I was solely responsible for the operations of the business. I was recognized three years in a row from the company for my efficient management of the store. This displays I can run a business successfully and drive sales to make the business more profitable. I could maintain a balance between administrative duties and training the staff which leads to this success. Through these seven years, I gained a great amount of knowledge relating to owning and operating a small business. I gained a solid base in all administrative aspects of small business. I will take that knowledge and apply it to successfully running

I was employed as a sales manager during this time. This gave me experience in managing people on how to sell high-end furniture but also allowed me to gain experience in selling it as well. I trained the staff in the best way to sell the product lines. This meant I had to recognize and capitalize on growing trends within the community and in the furniture markets. I was responsible for generating new customers and maintaining current customers. I created a solid foundation on how to recognize where the market was going and make sure my team adjusted to it. This is how I could continually generate growth for the company. In 2004, 2005 and 2006 I was in the top 1% of sales for the national sales force. This displays an understanding of the customers and an ability not just to sell, but also to accommodate to the customer. In 2005 and 2006 I generated approximately 7.2 million dollars in yearly sales. When working for Abbyson I was responsible for successful execution of national home furnishing trade shows. During these trade shows, I created and built strong relationships with the vendors for the company. This experience will prove greatly beneficial to maintaining strong relationships with vendors after the transfer of ownership. Creating and building strong relationships with the vendors at trade shows is crucial