SWOT Analysis: Capital One

Capital One
I will be doing my Milestone One Project on a company called Capital One. Capital One is a banking finance industry that deals with aspects such as finances, investment, mobile banking, along with deposits, withdrawals, checking accounts, savings, etc. I will be discussing Capital One’s Value, Mission Statement, Organizational Strategy, their SWOT analysis, Operational Strategy, Product & Process Strategies, & its Location Strategy. As stated in Chapter 1 of the textbook Operations Management, it mentions right out of the gate that operations are essentially the part of any business organization whose primary responsibility is to produce goods and/or service.
In this case Capital One’s job is to provide customer service to customers

In chapter 2.3 of the textbook titled Mission and Strategies, it discusses the three basic business strategies which are low cost, Responsiveness, and Differentiation from competitors. An effective Organizational Strategy must have specific guidelines & the goals & strategy must be in coordination with each other in order for the business to proposer. Capital One’s Operational Strategy places emphasis on building trust with current and future customers. Their strategy is to place set & reasonable prices, provide quality service that’s consistent with their capabilities & knowledge. Another thing Capital One provides is sufficient information along with credit protection to customers on every site even on credit apps in case of a missing or stolen debit card. It’s important for current & future customers/clients to know exactly what they’re getting into anytime they’re looking to do business. In a 2017 article provided by Rebecca Lake titled 23 Frightening Credit Card Statistics, she points out a list of these statistics which will discuss credit & debit card fraud, & identity theft:
• 46% of Americans fell victim to credit card fraud at some point within the last 5 years.
• Only 21% experience debit card fraud.
• 47% of these matters occur right here in the U.S (a report from Barclays).
• Almost 60% of data braches had something to do with identity theft.
• Credit card victims suffer

In chapter 2.3 of the textbook under Strategy Formulation, it talks about how managers (especially on a senior level) must be able to decipher what their rivals are doing right now, are planning to do in the future. Companies must be able to do a SWOT analysis. A SWOT analysis is the company’s strengths, weaknesses, opportunities, & threats. The textbook goes on to say that Strengths & Weaknesses are internal, while Opportunities & Threats are external & that its classified as the connection between the organization & operations strategy. Here listed below is Capital One’s SWOT