Citizens Bank Swot Analysis

SWOT

Strengths

Citizens Banks has a strong presence in the northeast with a good market penetration. As of June 30, 2016, Citizens Bank ranked second by retail deposit market share in the New England region (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island and Connecticut) and they ranked in the top five in nine of ten key MSAs, including Providence, Boston, Pittsburgh, Philadelphia and Cleveland. Citizens bank believe that a strong market share in core regions, which have relatively diverse economies and affluent demographics.

Strong Customer Relationships. Citizens bank focuses on building strong customer relationships by delivering a consistent, high quality level of service supported by a wide range of products and services.They

Any such actions or restrictions, if and in whatever manner imposed, would likely increase costs and could limit their ability to implement strategic plans and expand business, and as a result could have a material adverse effect on their business, financial condition or results of

This is due to the fact that a high percentage of their assets and liabilities have been and will likely continue to be in the form of interest-bearing or interest-related instruments. Changes in interest rates can have a material effect on many areas of their business, including net interest income, deposit costs, loan volume and delinquency, and value of their mortgage servicing rights. Interest rates are highly sensitive to many factors that are beyond the control of banks, including general economic conditions and policies of various governmental and regulatory agencies and, in particular, the Federal Open Market Committee. Changes in monetary policy, including changes in interest rates, could influence not only the interest received on loans and securities and the amount of interest paid on deposits and borrowings, but such changes could also affect their ability to originate loans and obtain deposits and the fair value of their financial assets and liabilities. If the interest rates on interest-bearing liabilities increase at a faster pace than the interest rates on interest earning assets, than the net interest income of Citizens Bank may decline and, with it, a decline in their earnings may occur. The net interest income and earnings would be similarly affected if the interest rates on interest earning assets declined at a faster pace than the interest rates on interest-bearing