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Target Market Paper

1245 Words5 Pages

Market Information
Market is segmented on the basis of major grounds to work for the customers in CGS. Customers will be affected for their choices, regions and how much the order they are taking for. Target market is identified on the basis of number of US users who are preferring the online shopping as compared to the offline shopping and adding time as the major constraint for the online shopping.
Describe target consumer
Target market is the group of people who are targeted for organizational sales and the number of the products or services provided increasing on a continuous pane. It measures the effect of using how much is to be taken by the standards and goals to be achieved by the marketing of the products, services and the items. For eCGS, the number of factors those are included for the target marketing included these,
Income Level
Income level is the first major concern in the marketing analysis. eCGS is an organization who is aimed at providing goods and services for a minimum order of the $300 for each order. So, the organization will target the customers who will have the monthly income more than $1500 at least. According to the United States income level justification of distribution, the income level will be …show more content…

The time has gone when acquisition and merger were considered to be defensive policy because now many organizations move towards it with growth motives. The Chain Store Age has stated that Merger and Acquisition’s activities have changed from previous ones because now such activities have motive of sustainable growth and strong business model. It is important that shopping malls owner must be aware from risks associated with merger and acquisitions. The Kroger has acquired Harris Teeter supermarkets in January 2014. The price of deal was 2.48 billion US

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