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Introduction Target Inc. is a multinational corporation that runs its operations in the United States of America. The area of specialization for the organization is retailing where it comes second after Walmart in running retail operations within the US. The organization has been in operation since 1902 where it was known as the Good Fellow Dry Goods. Over time, the organization has changed operations and tactics all that have seen it rebrand to Dayton's Dry Goods, and until recently, the organization rebranded to Target Corporation. The organization mainly runs its operations within the US through a given number of department stores chains which include Marshall Field's, Dayton's, and Hudson's as well as Mervyns'.
Target Corporation (TGT) is an international general merchandise and grocery retailer founded in Minneapolis, Minnesota that works to ensure that the customer is provided with the opportunity to purchase a wide variety of goods such as household products, electronics, pharmacy, personal care products, grocery goods, clothing apparel, and sporting goods in order to achieve customer satisfaction at a discounted price in order to remain competitive within the industry. The primary goal for Target is to overcome their various competitors within the industry in order to generate profit through continuous innovation and delivering outstanding value at each Target location in order to be the preferred shopping destination amongst the customer. In
The Target Corporation as it is known today grew out of a small dry goods store that is known for giving back. Target grew in a retail research company that then expanded into a commercial business. Target had grown out of the Dayton-Hudson Corporation and became its biggest source of revenue. When the company was renamed to Target its focus was on helping the environment and education and making sure they were giving back. With this company in partial its main focus today has not changed and with it being one of the top retailers in the United States they can really make the difference.
A Target Corporation Analysis Target originally started in Minneapolis in 1962 and currently has 1,803 stores and over 340,000 employees (Corporate Fact Sheet, 2017). The company target market are consumers that shop for everyday items and also accommodate consumers who are looking to purchase item such as new electronics like TV’s and game consoles, and to the consumers who are shopping for new furniture for children like cribs and dressers. The prime market for Target are consumers at a median age of forty. Fifty-seven percent of their consumers are college graduates, have a house hold income of $64k, and forty-three percent being families with children (Corporate Fact Sheet, 2017). Target is able to offer competitive “style at discount
Target Corporation is the second largest discount store retailer in the United States following Walmart. Target provides high-quality, trendy merchandise at logical prices. As of today, Target has more than 1800 retail stores and 38 distribution centers in the United States. The first official store was opened in 1962 in Roseville Minnesota and have thrived every since. I will be analyzing Target’s financial statements and communicating the results to our decision makers (Target 2017).
Due to new technology and online purchasing, the way in which Target does business has changed dramatically. Consumers have changed their preferences on buying. Sitting on our couch and buying online while we watch our favorite T.V. show, is easier and cheaper than having
Target Company 1. Background Information: The Target Corporation started business in Minneapolis, MN. At the time it was called Goodfellow Dry Goods. The founder, George Draper Dayton incorporated it in 1902. The current CEO is Brian Cornell.
Target Corporation Mission Statement, “We fulfill the needs and fuel the potential of our guests. That means making Expect More. Pay Less brand promise." Target Corporation is one of the largest discount store operators in the United Stated. Target only has operations in the United States.
I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.
Target Corporation is the second-largest discount store retailer in the United States. To date, there are 1807 store locations and 38 distribution centers throughout the United States. Headquartered in Minneapolis, Minnesota, Target employs 323,000 team members worldwide. Target’s purpose and beliefs are to “fulfill the needs and fuel the potential of our guests”. Target strives to become the preferred shopping destination by delivering outstanding value, continuous innovation and an exceptional guest experience.
(Castaldo). Target was “trying to accomplish too much, too fast, with too little thought” (Weissmann). Without taking the time and efforts to fix all the glitches in their supply chain management systems before opening their new stores in Canada, it caused even more problems. “It faced huge supply chain problems due to a myriad of problems at its warehouses, poor communication with headquarters and the use of inexperienced staff. That left stores poorly stocked and selection limited, disappointing shoppers who had eagerly
Target Corporation (NYSE:TGT) is one of the most recognized discount retailer that provides upscale, trendy merchandise at affordable prices. The company was founded by Draper Dayton in 1902. The first store was opened in Roseville, Minnesota during 1962. As a result of Target’s continued success, its parent company, The Dayton Hudson Corporation was renamed to Target Corporation in 2000. Currently, Target is the second largest retailer and mass merchandiser in the United States.
George D. Dayton starts his business in Minneapolis, MN after several years of banking and real estate experience. Dayton saw opportunity in Minneapolis, thus buying land on Nicollet Avenue and opening the Dayton Dry Goods Company – today, Target Corporation. Dedicated to his principles of “the higher ground of stewardship,” Dayton was actively managing his store until his death in 1938. He left a legacy of providing fair and dependable service and merchandise.
Target Corporation is one of the famous retail stores in the United States which is founded by George Dayton in 1902. Walmart is the main competitor to Target because these companies have similarities such as goods, services, business form, and customers. To compare Target to Walmart is logical because people can determine and analyze advantages and disadvantages in annual financial statement between Target and Walmart. Target and Walmart have different data on investment activities which are important to their companies. Investment activities are, uses necessary resources for operating of their companies which include computers, delivery trucks, furniture, buildings.
Target has demonstrated strong marketing skills to grow the store’s reputation with their own unique designs that stand out from others. Target’s image is no doubt one of it’s strengths in becoming one of the top retailers
