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Unit 6 Marketing Plan

241 Words1 Pages
There are six sections in this marketing plan. They are Description of a Product or Service, Target Customers, Pricing Strategy, Distribution Strategy, Promotion Strategy and Conclusion. First, in the description of a product or service are the details of a product or service offered to the customers, the functions and what they can do with it. Second, in the target customers or known as target market is who are the company are going to sell the product or service to and reasons of choosing them as their target customer. Third is the pricing strategy. It shows how the company set their price on the product or service, what does the pricing based on. Is it based on the expenses, tax or promotion techniques with an aim to make profits. Fourth
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