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Key Provisions Of Australian Consumer Law

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1.Summarise two key provisions of Australian Consumer Law that social media marketers must consider when developing a social media engagement strategy. The key provisions of Australian Consumer Law include:

The Competition and Consumer Act 2010 seeks to promote competition, prohibits misuse of market power, uncompetitive conduct, promotes fair trading and provides protection for consumers. A significant provision within the ACL is Section 18 which states “a person must not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive”.

Privacy Act 1988 it outlines the legal obligations with respect to the collection, holding, use and disclosure of personal information, including health information, …show more content…

Material which draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organization or line of conduct and which is under the reasonable control of the marketer; has an Australian-customer link, is communicated via a site or digital platform, or part thereof, which is under the control of an Australian company; user generated content which is communicated via a digital site or platform over which the marketer has a reasonable degree of control.

5.Complete the following table:

Social media platform Key features (list at least three) relevant to marketing
Facebook TimeLine to showcase and identity news.

Messenger to send brands private messages.

Live streaming to multiple pages.
LinkedIn The home page is current posting activity based on the people, companies, and topics you follow.

Messaging chat feature where can start conversations with other professionals or friends.

Includes a job board within the platform.
Twitter Providing links to your blog stories, journal articles and news items.

Seek feedback about your work and give feedback to others .

Build relationships with experts and other followers.
YouTube Create a personal YouTube channel.

Users can subscribe/follow other YouTube channels and users.

Like/Comment/share other YouTube …show more content…


Add text to any photo for a quick caption or compelling commentary.
Crowdfire Automated publishing.

Multi-account management.

11.List four performance measures commonly used to evaluate social media engagement.
The measure to evaluate is:
Likes, Comments, Retweets, etc.
Post engagement rate: The number of engagements divided by impressions or reach.
Audience Growth/Rate of Followers
Organic vs. Paid Results

12.List two key features of a social media engagement strategy.
Social media engagement strategies are:
•Live stream: Social platforms are adding a new feature where you can invite viewers of your live stream to jump in themselves.
•Host a Contest: Ask people to shoot and share photos or videos of themselves or friends using your brand to contests and will win prizes.

13.List two key features of a marketing policy and procedures.

A marketing policy and procedures will include:

1. The marketing policy procedures will help organization determine strategies and goals that are clear, well-defined, documented, and communicated to the company, while also considering issues related to the values, culture and performance of the

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