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Key Provisions Of The Australian National Association Of Advertisers Code Of Ethics

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3. Summarise the key provisions of the Australian National Association of
Advertisers Code of Ethics.

This Code has been adopted by the Australian Association of National
Advertisers (AANA) as part of advertising and marketing self regulation. Its

object is to ensure that advertisements and other forms of marketing communications are legal, honest, truthful and have been prepared with respect for human dignity, an obligation to avoid harm to the consumer and society and a sense of fairness and responsibility to competitors.

4. Summarise the key provisions of the Australian National Association of
Advertisers Best Practice Guideline for marketing communication in the digital space. The AANA Codes are platform and media neutral and apply
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